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The Official Home of the Women's Tennis Association | WTA Tennis | Icebreaker

The Official Home of the Women's Tennis Association | WTA Tennis

The Official Home of the Women's Tennis Association | WTA Tennis

Home of the Women's Tennis Association. Turn to the WTA for the best coverage of your favorite players!

10 members

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wtatennis.com

Members

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Cross-functional leader with 15+ years working with startups, agencies and brands. Most product managers avoid hard problems. I like the ones everyone says are impossible.

Skill: Product from 1 person

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Jennifer Lum is a Co-Founder and Managing Partner of Biospring Partners, a growth equity firm that invests in Life Sciences Technology. She is an accomplished investor and entrepreneur. She has co-founded several companies and has worked with many others from formation through to M&A. Jennifer serves on the Board of Directors of Labviva and she is a Board Observer at ixlayer. Jennifer also serves on the Board of Directors of WTA Ventures. She is a Venture Capital Advisor at Harvard Business School and an Advisor at MIT’s Martin Trust Center for Entrepreneurship. She is also an Advisory Board member at The Petrie-Flom Center for Health Law Policy, Biotechnology, and Bioethics at Harvard Law School. Jennifer co-founded Forge.AI (acquired by FiscalNote) and Adelphic (acquired by Time). She was an early team member at Quattro Wireless (acquired by Apple), m-Qube (acquired by VeriSign), and WebHosting.com (acquired by AT&T). She has also held various roles as a management consultant with financial services and technology companies. Twitter: @lum

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Venture Capital Investor at Battery Ventures

Brendan D. Bryant

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Digital Product Leader | Driving Growth & Innovation

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I am an experienced media strategist and business professional with proven track record of developing and delivering content plans to enhance customer engagement, deepen brand loyalty and exceed operational and business goals. I am a big picture strategic thinker and problem solver able to navigate multiple projects and priorities while maintaining direction and focus. I am a collaborative influencer and innovator adept at understanding and integrating the needs and expectations of business units and creative partners across media, partnerships, sponsorships, creative, tech and sales. I'm a Leader and Mentor who excels at building and managing high performing teams. Areas of Expertise: Media & Content Strategy • Editorial Direction • Marketing Content • Sponsorship/Partnership Content Planning • Budget Management & Contract Negotiation • Team Leadership and Development • CMS & Integrated Platform Development • Branded Content Specialist • Project Management • Cross Platform Monetization

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Founder | Athlete | Creative

Kathleen O'Daly

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Head of Global Sales and Investor Relations

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Executive Office & Board Relations at Big Brothers Big Sisters of America

Phoebe Maclachlan

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Former professional athlete, business owner, support, professional services, and customer success leader. Knowledge in operational excellence, team structures, and workflow optimization. Excels in a collaborative, fast-paced organization of positive go-getters. Customer-focused, goal-oriented, creative, strategic, and highly motivated to design, execute, and achieve company initiatives.

Barbara Poskanzer

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Highly accomplished global strategist with 25 years of diversified brand and sponsorship marketing, cross-cultural management and communications experience within the sports industry. Versatile executive with proven international success in developing and implementing fully-integrated marketing and media strategies and plans that deliver results for corporations, property owners, broadcast networks and bid campaigns. Demonstrated strategic and operational corporate business performance encompassing brand positioning, marketing plan development, revenue generation, new product launches, agency management and consumer research analysis in diverse cultures and for both Fortune 5 and start-up organizations. Expertise extends to: management of high-impact global sports sponsorships, properties and events; identifying key insights and translating them into actionable results; building strong relations with the media, partners and clients; and leadership of transformational processes delivering operational efficiencies. Reputation for building consensus across multiple geographic markets and business units, creative problem solving and thriving in challenging, dynamic and fast-paced environments. Specialties: * Extensive knowledge of international business practices and keen cross-cultural sensitivity. * Well versed in all aspects of marketing, including branding, advertising, promotions, sponsorship, events, PR and research across B2C and B2B sectors. * Strong leadership of enterprise-wide integrated media strategies. * Ability to communicate effectively – both in writing and verbally – with diverse audiences.