Company Info for wired.com | IcebreakerMembers
Communications leader at the convergence of media and tech:
• Extensive experience in strategic communications, pitching + project management
• Strong global trade and consumer reporter relationships in print, broadcast and online media
• Excellent written and verbal communication
• Specialty in tech, business, traditional media and social media, advertising, m&a
• Expert in corporate, product, B2B and crisis communications, community and industry trends, executive visibility and thought leadership, including C-Suite level support
• Adept problem solver, creative, resourceful, driven and impactful 
Marcello Mari is the CEO and founder of SingularityDAO, a blockchain protocol designed to manage portfolios of crypto assets in a non-custodial fashion using AI. He was also part of the original founding team of SingularityNET (ASI), the project that first pioneered the intersection between AI and blockchain in 2017.
Under his leadership, SingularityDAO scaled to a 40+ member team, shipping two product iterations within one year. He spearheaded the company’s fundraising efforts, securing over $5.8 million from institutional VCs, driving SingularityDAO to a peak valuation of $600 million.
Previously, Marcello served as PR director at SingularityNET, overseeing global crypto PR campaigns and elevating Sophia the Robot to worldwide celebrity status. His campaign was hailed by Cointelegraph as one of the most innovative in blockchain history, helping SingularityNET raise $36 million in under 60 seconds.
Marcello also coordinated the first-ever NFT artwork collaboration between a human (Andrea Bonaceto) and an AI (Sophia the Robot). The collection, featuring his portrait, generated over $1.4 million in sales.
He began his career in London, contributing to TechCrunch, Wired Italy, and other startup publications. His research has been featured by The Guardian and other notable outlets.
Marcello has spoken at TEDx twice and has been highlighted by CNN, FT, Forbes, The Guardian, Real Vision, and Entrepreneurs.com for his work in blockchain and AI. Most recently, he received the prestigious AIBC award as the Top AI Voice of 2024. 
I’m Randall Rothenberg, and I have spent much of the past 40 years helping consumer and B2B brands, media companies, advertising agencies, tech firms, governments, political parties, NGOs, and creators see - and adapt to - the waves of technology-driven change that have overwhelmed economies and restructured entire industries.
For the past 16 years, as CEO and most recently as Executive Chair, I built the Interactive Advertising Bureau (IAB) into one of the most influential trade associations in the world, by helping organizations make sense of - and adapt to - the digital revolution. Among the IAB’s 750 member companies are such major platforms as Google, Meta, Microsoft, and TikTok; the nation’s most important ad-supported media companies, including The New York Times, Walt Disney Co., NBC Universal, Paramount, Hearst Corp., Spotify, Verizon Media, Warner Media, LinkedIn, iHeartMedia, and Dotdash Meredith; incumbent and disruptor brands, including Coca-Cola, Walmart, Procter & Gamble, AirBnB, ThirdLove, General Motors, Uber, Brooklinen, Johnson & Johnson, and Citigroup; and scores of technology and data companies, among them Roku, Adobe, LiveRamp, MediaOcean, Quantcast, and Innovid. With these members and its 47 affiliate associations on every inhabited continent, the IAB and its sister technology-standards group, the IAB Tech Lab, serve as the digital marketing industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of standards and best practices.
Prior to my IAB role, I was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and technology consulting firm, where I oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications for senior business executives. At Booz Allen, I created and led or co-led groundbreaking initiatives, including the firm’s annual study on the causes and consequences of CEO succession at the world’s 2,500 largest companies; the development of its Organizational DNA and Enterprise Resilience service offerings; its research on the evolution of marketing capabilities, and many thought leader interviews. 
I'm Adam Davis McGee, an experienced Creative Director and Producer with a passion for creative storytelling in both the XR space and traditional media. From ideation to execution, I thrive on crafting compelling experiential narratives that captivate audiences and push creative boundaries.
🎬 Experience in Driving Virtual Experiences:
As the Senior Producer at Journey, I took the lead in spearheading the virtual studio, constantly pushing the boundaries of virtual experiences to deliver exceptional results. With a strong emphasis on collaboration and communication, I ensured seamless production and delivery of high-quality content that exceeded client expectations.
🚀 Innovative Solutions for Web3:
I had the privilege of delivering a comprehensive Web3 playbook for Yum! Brands, leveraging my expertise in blockchain technology and NFTs to provide actionable insights and recommendations. Collaborating with cross-functional teams, I developed innovative virtual experiences and pitched concepts to high-profile clients, building long-term relationships based on trust and delivering on their objectives.
📺 Amplifying Content for Wired/Ars Technica:
At Condé Nast, I successfully produced videos from start to finish for various editorial series on Wired/Ars Technica's digital platforms. My ability to collaborate with stakeholders from different departments ensured the efficient execution of video projects, driving traffic, branding, and audience engagement goals.
🎥 Pioneering XR Journalism:
Co-creating, directing, and producing "In Protest: Grassroots Stories from the Frontlines" for Oculus (Meta) and GRX Immersive Labs allowed me to pioneer groundbreaking VR journalism. This series, capturing significant events during the historic 2020 civil unrest period, reached a global audience and advanced XR storytelling in journalism.
I'm always open to exciting opportunities, collaborations, and discussions about the future of creative storytelling and virtual experiences. Let's connect and explore the endless possibilities together! 
