Out Of Home Advertising | Wilkins Media | Icebreaker

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Out Of Home Advertising | Wilkins Media | Icebreaker

Out Of Home Advertising | Wilkins Media

Out Of Home Advertising | Wilkins Media

Wilkins is an OOH specialist firm with over 60 years of experience, handling all types of OOH media throughout the United States and the world.

5 members

Contact info

Link

wilkinsmedia.com

Members

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I am currently the CEO of Guide-a-Guest, where we connect people and businesses to exceptional experiences within local communities. What drives me, in two words, is upward mobility. My family came to America as immigrants, and business growth is the engine that creates opportunities for all. I build and scale mission-driven organizations rooted in strong business fundamentals. I see myself as a force for good, blending strategic insight with entrepreneurial energy and a commitment to executional excellence. My passions intersect with social and racial justice, job access, education, and entrepreneurship. As Chief Strategy and Innovation Officer at the Better Business Bureau, I led the digital transformation of North America's premier consumer protection nonprofit, empowering 97 local BBBs and over 3,500 team members to serve their communities effectively. I’ve also served as interim Chief Marketing Officer. I teach Marketing Analytics at Boston University, focusing on branding, customer acquisition, and AI/Machine Learning. Additionally, I founded Upward Mobility, a leader in mobile education with over 150 apps across six platforms, including PracticeQuiz.com, one of the most popular free test prep sites globally. Upward Mobility serves over 3 million users annually, reaching more than 200 million learners. My background includes over a decade of consulting experience, where I advised C-level executives on telecom, media, and technology strategy. From complex retail implementations to broadband access initiatives for underserved communities, my work has spanned policy development, hands-on implementation, and Fortune 500 board-level strategy and M&A. I also founded a healthcare platform that reached 2 million monthly users and nearly $7M in revenue on a $500K seed round. The site addressed a critical gap in healthcare representation and transparency, offering unbiased information for underserved populations and working against practices that suppressed negative feedback. Though its journey ended, I’m proud of our impact on healthcare transparency and consumer empowerment.

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I am passionate about helping brands amplify their presence and connect with their audience through innovative out-of-home (OOH), digital out-of-home (DOOH), and experiential media solutions.

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Award-winning Advertising and Marketing veteran with sales and research-focused background, dedicated to growing OOH Media’s share within the omnichannel landscape. Multidisciplinary company contributor across categories of Programmatic Advertising, Client Services, Strategy and Insights, Training, Research, Data Visualization and Sales. Content creator and presenter for industry webinar and roadshow presentations as well as industry publications. Leadership through mentorship.

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OOH Sales Leader | Driving Revenue & Innovation in Out-of-Home Media | Connector, Strategist & Industry Insider

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EVP Client Development Wilkins Media