Company Info for westfieldcorp.com | IcebreakerMembers
Hi, Andrew here.
Business advisor to dynamic, fast-moving technology companies who want to scale successfully and expand their footprint.
We live in a globally interconnected economy - technology has shrunk the world. Companies of all sizes can reach clients and suppliers in ways that were impossible just a decade ago. This allows them to scale and reach new customers with purchasing power and big dreams. These are your potential clients. They are also your potential competitors.
Scaling holds massive opportunities … and big risks. If you don’t have good internal platforms (technology and people), attempting to scale you might bite off more than you can chew: expansion (especially globally) will stress your processes that might do more harm than good.
Companies that are focussed on scaling generate higher revenues and profits, innovate more and are ranked as better places to work than those that serve one market.
But scaling is a challenge.
I work with technology leaders to scale so that they can amplify their impact and their revenue.
With 22 years of experience working in the technology industry, I am well aware of the challenges business owners face as they try to scale. I realised that most face three key problems:
✅ Strategy - they don’t know how to create a great strategy to scale to the next level, and carry them into new markets.
✅ Momentum - they struggle to execute their plans because of their technology debt, product/market fit communication, and organisational immaturity.
✅ Commercial - they don’t have the commercial foundations to scale to the next level.
Based on my experience, companies that want to scale need to:
👉 Equip them with the right market and customer insights, and build and execute a sound go-to-market strategy.
👉 Ensure their platforms and processes are fit for purpose to support their strategy
👉 Help them navigate the challenges that arise when scaling their business
I believe that there has never been a better time for technology companies to scale and I'm passionate about helping innovative companies take their products and technology to the world. 
