Company Info for vizio.com | IcebreakerMembers
I am a senior sales, business development, and revenue operations executive with 15+ years of experience building and scaling organizations at the intersection of media, technology, and SaaS. Throughout my career, I have consistently delivered transformative sales growth by combining data-driven strategy, disciplined operational governance, and cross-functional collaboration. My leadership approach balances commercial strategy with organizational effectiveness, enabling teams to outperform revenue targets, accelerate adoption of new solutions, and shape industry standards in CTV, advanced advertising, and enterprise SaaS.
Career Milestones
Built DISH Media Sales from inception into a $750M+ revenue powerhouse by pioneering addressable advertising, scaling a team of 120+, and achieving consistent 50% CAGR in targeted revenue streams.
Restructured Locality’s 125-person revenue organization, instituting governance models, data-driven KPIs, and SaaS-driven workflows that reduced sales cycle time by 10%, drove 20% revenue uplift, and delivered $200M+ in billings with double-digit new business growth.
Directed Project OAR at VIZIO, uniting 12 national broadcasters and networks to launch device-level addressable advertising, activating 122 channels and achieving 5.1M successful impression replacements.
Negotiated $10M+ annual recurring revenue in data-licensing agreements for VIZIO’s Automatic Content Recognition business, aligning partner monetization strategies with enterprise SaaS commercialization roadmaps.
Conceived and launched AMCN Agility, a proprietary advertising platform that generated $17M incremental first-year revenue, achieved a 75% renewal rate in Year Two, and reshaped AMC Networks’ approach to outcome-based selling.
Expertise
• Scaling SaaS-enabled solutions and go-to-market frameworks.
• Driving cultural transformation across sales and account teams.
• Building enterprise partnerships and channel alliances that unlock long-term growth.
• Embedding governance models, KPIs, and pricing strategies to accelerate deal velocity.
• Serving as a trusted advisor to boards, C-suites, and external stakeholders on commercial growth, digital transformation, and organizational design. 
