Company Info for virginmobilelatam.com | IcebreakerMembers
Head of Marketing + Growth Hacker with 16 years of experience in the field.
My expertise lies in digital marketing, social media, and e-commerce, where I have conceptualized and implemented innovative strategies across various media channels to drive impactful market expansion for both domestic and international enterprises.
I have successfully led the development and execution of digital marketing campaigns, leveraging my skills in SEO, PPC advertising, social media marketing, and email marketing to increase website traffic, generate leads, and improve conversion rates.
Throughout my career, I have analyzed market trends, customer behavior, and competitive landscapes to make data-driven decisions and implement targeted campaigns. As an entrepreneur, I launched and grew an on-demand beauty services app-based business, serving as a growth hacker, identifying opportunities for expansion, and optimizing business operations through marketing and sales strategies driven by data analytics. I have also managed marketing programs for a major telecommunications company, overseeing a talented team of marketing professionals and executing campaigns across various channels including traditional media, mobile, social media, influencer marketing, and more.
My experience also includes planning and implementing online marketing programs for Google, where I fostered a grassroots community and facilitated content creation by notable figures and organizations. I have worked as a communications advisor and speechwriter for a government agency, managed customer development and retention at a marketing agency, and implemented successful email campaigns for a non-profit organization.
Alongside my professional experience, I hold a Digital Marketing Postgraduate Diploma from Columbia University and a Bachelor of International Business Administration from Texas Wesleyan University.
I have acquired a wide range of competencies, including Google AdWords and Analytics, social media marketing, SEO/SEM, and mobile marketing, among others. With strong soft skills such as creativity, leadership, communication, problem-solving, and organization, I excel at delivering results under pressure and to deadlines. I have also been invited to speak at various industry events and conferences, sharing my knowledge and insights with fellow professionals. 
