Verasity - Bringing trust and transparency to the advertising supply chain | Icebreaker

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Verasity - Bringing trust and transparency to the advertising supply chain | Icebreaker

Verasity - Bringing trust and transparency to the advertising supply chain

Verasity - Bringing trust and transparency to the advertising supply chain

Verasity builds infrastructure and tools for video publishers and advertisers, offers trusted cryptocurrency storage through VeraWallet, and rewarded video through Watch & Earn.

13 members

Contact info

Link

verasity.io

Members

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CEO / CTO - Fintech / Fan Economies / Blockchain / Digital Media / Technology Executive - Board Advisor

Michael Laurens

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Forbes Featured | Clickfunnels 2 Comma Club Award Winner

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Crypto Product Specialist @ Archax. Ex-Binance

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My expertise is in results and data driven B2B SaaS Product Marketing and Growth Strategy Development. I have a proven track record of contributing to the strategic and financial success of the of organization through driving transformational change and growth with expertise in SaaS platforms across various industries. Leveraging my marketing agency background, I have developed integrated omni-channel marketing campaigns using effective targeting and segmentation, A/B split testing and ROI (ROMI) analysis to deliver dramatic revenue growth. For example, as Senior Manager, Partner Program at Canada Post I achieved 140% of 2012 and 2013 sales goals and grew the number of partners by 85%. I helped SIMBA Chain improve MQL to SQL conversions from 8% to over 20% with a new website and improved product messaging. I have proven leadership capabilities, building marketing teams for early stage startups, expanding and evolving teams for high growth stage organizations and leading cross-departmental initiatives and change management. Demonstrated strengths in: * Direct Report Team Management & Coaching * Data Management, Segmentation & Targeting * Advanced Analytics & Insight * Product Marketing & Positioning * Integrated Marketing & Campaign Management * Customer Relationship Management (CRM) and Customer Experience/Engagement * SEO, SEM, Content Management * Project Management * Business Growth & Development * Branding & Marketing Strategy * Contract Negotiations & Vendor Relations * Digital & Online Marketing * Google Adwords, Demand Generation, Drip Campaigns, Account Based Marketing * Communications & PR Strategy * Channel Marketing * Budgeting, Cost Reduction/Avoidance, P&L * Event Management * Collateral, Presentation & Business Case Development

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Serial Founder - AdTech + FinTech | Stablecoin/web3 Builder & Investor. Exited Odyssey to ($PHUN) ViewFi. Metaedge Ventures

Simon Wajcenberg

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Simon is an entrepreneur with a stellar track record in founding pioneering global digital businesses. Simon has founded and built numerous successful businesses including Stocknet.co.uk, one of the UK's first online stock brokerages, in 1998. In 1999 Simon founded Freequotes.co.uk, the UK's first real-time share price information provider, and TMN Plc, one of the first online direct marketing companies, which was listed on AIM in 2000. In 2010 Simon founded StrikeAd, the worlds first global, mobile Demand-side Platform (DSP). StrikeAd operates in Europe, U.S and Asia. In 2013 Simon launched K1T Capital a systematic quant-based asset management company. In 2017 Simon launched North Block Capital an investment bank for the digital token capital markets that deliver advisory, capital markets, and asset management services. Currently serving as Chairman at EdgeMode building Green, Tier 3, AI data centers and providing colocation services. Simon has extensive international board-level expertise, vast experience in M&A and was a winner in the finals of the Ernst & Young Entrepreneur of the Year awards Specialities: Online direct Marketing, Mobile marketing, systematic Hedge funds, Crypto assets, Blockchain assets, Technology investment, Finance, Investor relations, AI Data center infrastructure

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Investing in the best teams in Web3

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I am a Certified Information Security Manager (CISM) and Certified Information Systems Auditor (CISA), as well as an IT Security and Risk Mitigation Specialist with 3 years of experience helping organizations protect their digital infrastructure and ensure compliance through detailed risk assessments, strategic mitigation plans, and effective auditing practices. My focus is on strengthening systems, preventing threats, and cultivating a proactive security culture within teams. In addition to my cybersecurity and auditing expertise, I bring 3 years of experience as a Project Manager and Scrum Master, leading cross-functional teams and delivering successful projects through strategic planning, clear communication, and efficient execution. With over 5 years of experience in Community Management, I have built and nurtured vibrant, engaged communities across digital platforms. I excel at fostering meaningful connections, facilitating dialogue, and driving collaboration that supports both organizational goals and community growth. I’m passionate about continuous learning, innovation, and creating environments where people and teams can thrive. Let’s connect and explore how we can work together to deliver secure, efficient, and people-focused solutions.

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