Company Info for vanettapartners.com | IcebreakerMembers
From 1st recruiter to VP of Talent at Forge Global where we're building a world where the private markets are as accessible, liquid and transparent as the public markets. Leading all recruiting efforts across the entire org. Drop me a note if you'd like to learn more about our open roles. Beyond excited to continue building on the incredible culture already in place! https://forgeglobal.com/careers
Previously I was the 1st recruiter / Head of Talent at msg.ai where I helped rebuild the foundational leadership teams. Prior to going in-house, I helped people find a career they love at early-stage startups in the Bay Area with Vanetta Partners. Focusing primarily on sales, marketing, product, operations, customer success and sales engineering leadership roles, I partnered with early-stage founders to help build their initial teams. Placed roles from entry to C-level Executives and everything in-between.
*Check out my recommendations below to get a first-hand look at my recruiting style*
I have a passion for life, my family, cycling, a lust for knowledge, and value friendships and human connections. Highly accomplished marketing leader with 8+ years of driving growth for Web3 projects. My unique background, spanning professional content creation to senior marketing roles, provides a definitive edge in understanding and addressing the specific needs of startups in competitive markets. I excel at developing and executing innovative strategies across marketing, branding, PR, digital marketing, and community building to achieve measurable results.
I have a proven track record of:
- Driving Exponential Growth: Led marketing initiatives that resulted in a 500% increase in social media followers and a 40% boost in conversion rates for client projects.
- Expanding User Base: Achieved a 35% increase in user acquisition and a 50% growth in active user base.
- Securing Substantial Funding: Raised almost $5M in 4 months for Binance.Charity, building a corporate donor alliance with over 50 partners.
- Boosting Social Media Engagement: Drove significant social media growth at Binance, including a 205% increase on Twitter and a 100% increase on Instagram in just 3 months, maintaining a 4%+ engagement rate and generating 4MM+ monthly impressions.
- Improving Website Visibility: Increased Binance.Charity's web page ranking from -463k to ~235k through website revamp and traffic generation strategies.
My approach is rooted in a community-first mindset, emphasizing user engagement and retention, and powered by data-driven strategies that deliver exceptional ROI. I bring a unique blend of creative vision, analytical rigor, and deep industry connections to every project.
Let's connect and explore how I can leverage my expertise to elevate your Web3 project to the next level. 
