Company Info for uu.net | IcebreakerMembers
"The only way to do great work is to love what you do." - Steve Jobs
This quote summarizes my approach to my career. I love being at the intersection of digital marketing, data analytics, business development, and Artificial Intelligence (AI), and I thrive with the constant change and new innovations in this space.
☑️ Value Proposition: I add value to small and large organizations alike by helping drive strategy and grow revenue by utilizing digital tools, AI technologies, and platforms to solve business pain points.
☑️ Success Factors: I am an ambitious, innovative, and growth minded digital marketing and business strategy executive who excels in driving revenue and operational excellence by delivering superior customer experiences, analytical leadership and strategic vision.
☑️ Unique Selling Proposition: I lead marketing and product teams to grow, transform, and optimize digital media and content channels, implement digital marketing strategies, and forge new strategic partnerships. I utilize data, market trends, and technology (AI applications) to deliver innovative business-to-business (B2B) solutions to healthcare, SaaS, financial services, education, digital media companies.
robhickernell@gmail.com
☑️ Core Competencies
* Transformative executive leadership
* Strategic vision
* Revenue and growth focus
* Digital account strategy and digital marketing
* Product management and product marketing
* Business development and partner marketing
* Communication and collaboration
* Project/program management, process improvement
* Strategy implementation
* Omni-channel marketing
* Data analytics
* Artificial Intelligence (AI) tools and applications
* Account based marketing
* Business-to-consumer (B2C) and business-to-business (B2B) marketing
Accomplishments
* Exceeded revenue growth goals, built, developed, and directed business/product teams, and controlled P&L, budget, and resource allocation of global search product producing $20-$30M revenue per year
* Executive Project Lead for marketing, client services, content development, and product leadership for healthcare websites and SaaS products within the pharmaceutical and healthcare software industry, including the production of feasibility studies for artificial intelligence (AI) products
* Led cross-functional teams to successfully launch multiple on-line communities and healthcare provider educational websites/mobile apps achieving membership growth by 450% over 3 years
Contact me at robhickernell@gmail.com for marketing and product leadership opportunities | 703-625-8730 
• Currently holds an active Top Secret security clearance
• 33 years of experience with network devices and networking protocols
• Served 5+ years in the U.S. Military
• Strong knowledge of network security; IDS/IPS, firewalls, routers, switches, SSL, Virtual Private Networks (VPN's), web proxies, and application level vulnerabilities
• Track record of leading security engineering projects; including the network design, installation, implementation, integration, and supporting of local and remote network environments
TECHNICAL SKILLS:
Operating Systems: Windows 7, 10 - Linux (RHEL, CentOS, Ubuntu, Fedora), Windows Server 2008/2012/2016 R2
Network: NetWitness (NW)/Security Analytics (SA) - IDS/IPS - Cisco ASA, CheckPoint, and Palo Alto firewalls – Routers - Switches - VPN - Subnetting - VLAN - Virtualization
Scripting: Bash - Python - PERL - Regular Expressions - VI - AWK – SED
Framework Knowledge: Project Management - Project Life Cycles - Cybersecurity - Archer - NIST - FISMA - FIPS 
