Company Info for ugg.com | IcebreakerMembers
Experienced marketer across both Brand and Trade marketing within the Fashion and Technology sectors. I am proud to create best in class consumer experiences both within owned and wholesale channels.
I spent nine years building and leading the Beats by Dre European retail marketing function, taking it from a challenger brand to the #1 premium headphone brand in all major markets. I created a small, hungry, team with a can-do, start-up mindset then pivoted to integrate the department into Apple after acquisition, learning how to operate as a functional lead for one of the tech-giants. After obtaining a Masters in Consumer behaviour, I made the move into Fashion with the UGG brand at an exciting time for the brand as we elevate our positioning and consumer perception.
In any team I bring a positive outlook, an endless amount of determination, and a passion for building teams who obsess over the customer experience whilst being empowered, collaborative and focusing on delivering ambitious revenue goals. I pride myself in “creating order out of chaos”
Key Skills
1. Relationship Building
I build trust and develop strong, positive relationships with all stakeholders. People naturally come to me for leadership. I enjoy spending time to understand others - their ambitions and goals, and I foster an environment of open and honest communication.
2. Achiever
My stamina, self-discipline and drive for success results in a never-give-up attitude. Working calmly and effectively under pressure, I thrive in an environment managing multiple projects simultaneously.
3. Consumer Understanding
I have an interest in Consumer Behaviour, this curiosity means I thrive on consumer insights, and the knowledge we can use to understand their mindset and think Consumer First in all our activations.
4. Curiosity
Skilled in simplifying business challenges, I can see issues from alternative perspectives. I approach problem-solving positively by working to uncover the true root of the problem, then building the solution from the ground up to find effective, well-considered solutions. 
