Company Info for u.group | IcebreakerMembers
- Over 13 years of full-cycle recruiting experience
- Extensive experience working with Series A-D startups, with a heavy focus on GTM engineering, product, data science, and sales roles
- Extremely proficient with managing various applicant tracking systems (ATS), including but not limited to: Greenhouse, Lever, Ashby, Workday, iCIMS, Taleo, ITS, Silk Road, Bullhorn Reach, CyberRecruiter, BreezyHR, JazzHR, and LinkedIn Recruiter
- Have built recruiting functions from 0 to 1
- Huge proponent of instituting best practices in the recruiting function
- Leading with empathy 
I help leaders build iconic brands that create outsized impact.
As a founder of FORTH, I’m known for driving unique strategies and visionary execution for bold organizations, missions, and technologies. I have served as the principal architect of brand and experience development in partnerships with organizations like Disney, Newman’s Own Foundation, Sandals Resorts, Hilton, the Chan Zuckerberg Initiative, YWCA, and many others.
I am frequently engaged by private equity firms, including Blackstone, to develop brands that unify acquisitions, align diverse cultures, and stand out in competitive industries. I understand the speed and urgency required to bring post-acquisition rebrands to market, having helped shape the brand strategies for numerous companies such as Togetherwork, Aeyon, InfiniteID, Auria, RealmOne, and Laxton, many of which have successfully sold. My approach focuses on creating brands structured to scale seamlessly through organic growth or further acquisitions.
Throughout my career, I've been a sought-after industry leader, delivering lectures and keynotes on brand and experience design at conferences and universities worldwide. I frequently contribute as a guest expert on local media and have been featured in numerous publications. My speaking engagements have taken me from the Middle East to South America, the Caribbean, and beyond. 
