Cision: AI-Powered Media Monitoring & Intelligence for PR & Comms | Icebreaker

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Cision: AI-Powered Media Monitoring & Intelligence for PR & Comms | Icebreaker

Cision: AI-Powered Media Monitoring & Intelligence for PR & Comms

Cision: AI-Powered Media Monitoring & Intelligence for PR & Comms

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26 members

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trendkite.com

Members

Johnny Hillebrand

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Digital Media Growth Consultant

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I’ve worked on a lot of projects. Years ago, a recruiter advised me that my resume had too many pages. I shrunk the font. I’m skeptical he found that as amusing as I did, but I’m loath to delete old details. My LinkedIn profile includes my time at Wendy's and my middle-school paper route for the San Jose Mercury News. This history tells a story. The story you’ll find here as you filter through the buzzwords is of one who, to his core, revels in engineering challenges, is more than a little opinionated, loves simple solutions to complex problems, eschews office politics, can delegate, manage, encourage and mentor, and who would rather be playing with his kids right now than typing a profile introduction. Also, I’m truly terrible at marketing. Most recently, working on Streamie (streamie.co) has given me the opportunity to delve into audio/video streaming, transcoding, recording, sharing, cloud services and backend engineering. I’ve specifically worked with H.264 (AVC), H.265 (HEVC), AAC, G.711a/mu, PCM (in various forms), while implementing services using MPEG-DASH, RTSP, WebRTC and others, using AVFoundation, AudioToolbox, VideoToolbox, FFmpeg and other toolkits and frameworks. Outside of engineering, I’ve been responsible for management of marketing, sales and other individuals; contract negotiations with service providers and physical infrastructure projects. I’ve been honing my craft for twenty-five years and I look forward to applying my experience and enthusiasm to my next opportunity. Let’s talk about how I can help you.

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Highly accomplished technology executive and leader with a proven track record of driving innovation and growth for B2B SaaS companies, including successful exits of four high-growth SaaS enterprises (Mercury Healthcare to WebMD, TrendKite to Cision, Insightpool to TrendKite and Vitrue to Oracle) in the last fifteen years. With extensive experience in developing and executing product strategies, managing cross-functional teams, and scaling businesses, I am adept at navigating the complex challenges of the rapidly evolving SaaS landscape. I am passionate about building and leading high-performing teams, fostering a culture of continuous improvement, and delivering exceptional results for customers and stakeholders. Early career in banking (Bank of America) and Brand Management (Coca-Cola). Led much of Coca-Cola NA brand strategy and activation including brand relaunch with Wieden+Kennedy. Saw potential of digital space in early years and pursued opportunity to accelerate WebMD’s consumer business as it expanded its footprint into health and wellness. Grew to over 50M+ in revenue in 4 years. Realized potential of SaaS to transform traditional marketing. Joined executive team of Vitrue to help brands take advantage of this new thing called Facebook. Grew and managed entire customer side business until $300M+ exit to Oracle. Brought the idea of customer journey management to Oracle. Built Customer Success organization across most of Oracle SaaS businesses (including CRM, CPQ, ERP, Social). As President and COO of Insightpool, established it as the global leader in Influencer Marketing. Exited to TrendKite and subsequently to Cision to build the dominant earned media software solution in the world today. Joined the executive team at Mercury Healthcare following the company's divestiture of Healthgrades. Led Mercury's product and customer service organizations through successful exit to WebMD where I assumed current role leading product, customer success and customer services across WebMD Provider Services. Served as Chief Operating Officer at PrizePicks (the fastest-growing sports company in the 2022 Deloitte 500 rankings) before leaving to start AI Guardian and help companies adopt AI through strong SaaS-enabled governance and compliance frameworks. Always seeking opportunities to help other tech startups in the Atlanta area on an informal basis.

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Human-AI Interaction and HCI Researcher

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As the VP of Solutions & Product for ProvLabs, I lead in designing, building, positioning, and marketing regulated blockchain products for capital markets. I have over six years of experience in blockchain-based securities and real-world asset tokenization, including successfully having performed hundreds of asset tokenizations, from collectibles to real estate to private equity and beyond. I am passionate about the convergence of decentralized and traditional finance, and the opportunities it creates for innovation, disruption, and new products. Before joining ProvLabs, I was the Director of Product Innovation for IEX, where I worked on securitizing digital assets and real-world asset applications of blockchain technology for trading venues such as stock exchanges and ATS's. Prior to that, I was the VP of Solutions Architecture at Vertalo, an SEC-registered transfer agent that offers streamlined investor onboarding, cap table management, and liquidity via integrated ATS operators and asset collateralization. I started as a founding team member and one of the first hires on the business side, and later transitioned to solutions after launching the client success function where I was the VP of Client Success, I ensuring the satisfaction and retention of our customers. I have also written a number articles about the blockchain-based securities industry on the Chain Enabled Substack, and I am a consultant and mentor for web3 companies, including two board seats for start-ups based here in Austin.

Austin Crouse (he/him)

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High-performing information technology leader with 12+ years of experience building start-up IT infrastructure, finding and mentoring great talent, safely enabling the organization’s technology needs, and quickly ramping up at the speeds of fast- growing companies. Continuously recognized for showing exceptional expertise by leading strategic initiatives and working with leadership to create solutions that have a measurable impact on the speed, security, and quality of collaboration within companies. Leads IT teams known for kindness, empathy, and efficiency.

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Expert marketing and relationship manager with a demonstrated track record of executing comprehensive marketing campaigns that increase brand awareness, demand, customer retention and revenue. Skilled at managing complex projects and stakeholder relationships by actively listening, remaining calm under pressure, resolving conflict and delivering results.

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Chief Marketing Officer at EMEND Healthcare. We are at the forefront of a transformative movement in healthcare. Our dedicated team is committed to revolutionizing mental health and addiction treatment, creating a future where everyone has access to high-quality care and lives free from the limitations that often impede progress. With a passionate focus on improving outcomes and eliminating barriers, we're redefining the landscape of care by blending innovation, compassion, and evidence-based practices. Join us on this journey as we pave the way for a brighter, healthier tomorrow.