Company Info for transparent.partners | IcebreakerMembers
With executive leadership experience across media, data, and creative strategy, I combine disciplines drive revenue, transform organizations, teams, and workflow that create business growth and unlock new market opportunities. I thrive at this intersection—transforming how brands connect with consumers in an increasingly complex digital landscape.
As a Strategy & Growth Executive, I have built and led high-impact teams across media, creative and data. I have started companies, launched products, built enterprise software for the world largest global brands, my career has been defined by growth, disruption, and execution at scale.
Key Achievements:
Reinvented Audience Strategy – Established a center of excellence for audience strategy, forging strategic partnerships with leading data, technology, and analytics providers while advancing segmentation, targeting, and creative optimization.
C-Suite Leadership & Growth Strategy – Developed cross-agency revenue strategies that resulted in sustained, high-growth performance across creative, media, and production services. I am passionate about helping brands navigate the future of media—where AI, contextual intelligence, and creative innovation converge to create more effective, privacy-compliant, and scalable consumer connections.
Led High-Growth Client Wins – Developed and executed audience and media strategies that secured major accounts across consumer goods, healthcare, travel & hospitality, and technology sectors.
AI & Data-Driven Innovation – Spearheaded AI-driven investments that transformed advertising workflows, data intelligence, and audience insights, driving measurable business impact for global marketing agencies.
Specialties: Advertising; Brand Development; Organizational Development; Strategy; Team Building; AI; Automation; Marketing Strategy; Innovation 
Data-driven marketing executive with 18+ years of demonstrated experience delivering mission-critical results focused on integrated communications, digital marketing, global media planning, and marketing automation consulting. Extensive background across digital, search, social, affiliate, mobile, landing page optimization and user experience design. Works with marquee brands to design and optimize digital initiatives across planning, content, media, and analytics while increasing revenues. 
