Company Info for traeger.com | IcebreakerMembers
STRATEGICALLY BALANCED | RESULTS DRIVEN | HUMAN CENTERED
I am a passionate executive with a strong background in business strategy, category growth, and go-to-market strategies, known for driving sustainable results through an entrepreneurial mindset. My expertise includes P&L management, sales leadership, product management, branding, marketing, and partnership development across B2B, B2C, and DTC markets.
Currently, I lead category growth and profitability at Corona Tools, focusing on sales, operations, and marketing. My previous roles include executive positions at Summit Brands, Traeger Grills, BISSELL, and Whirlpool, where I achieved significant revenue growth and digital transformation.
I hold an MBA from Notre Dame University and a BBA from Western Michigan University. I am also a patent holder, award recipient, volunteer, and global speaker on innovation.
Expertise:
• Start-up, turn around & growth businesses
• Full product life cycle - consumable & durable industry
• Category and brand portfolio management
• Brand building, advertising, and positioning
• Channel management & strategy (Food, Mass, DIY, etc)
• Innovation and consumer research
• JV, Licensing, M&A
• Budget / P&L development & management
• Talent acquisition, retention & coaching
Advanced Development
• Advanced Chemistry Applications / Durable and Consumable "lock and key" Applications
• Kiosk Development "Red Box-ish"
• Cold Plasma for air, water, and surface sanitation
• IoT devises – pellet grills
• Innovation - open innovation, product road mapping, product, and business model innovation 
Growth strategist that thrives on helping mission-driven leaders scale.
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From engineering millions of components for top consumer brands to driving clean energy adoption in the public sector, I’ve built a career at the intersection of business, sustainability, and innovation. With an MBA from Babson, I expanded renewable energy efforts in Southern California, supported environmental non-profits, led fintech partnerships, fueled growth at a future-of-work startup, and built key business relationships in e-commerce.
At BC Slots, I drive strategic partnerships and sponsorship growth, creating high-impact brand activations and innovative marketing opportunities.
Outside of work, I enjoy hiking, pickleball, skiing, and golf.
I look forward to connecting with you! 
I’m the founder of a small-but-powerful digital marketing agency: Brantive.
We work with a unique type of client: up-and-coming E-commerce brands that share our ambition, agility, and drive to scale their brand as quickly and efficiently as possible.
To some e-commerce brands, this is as simple as creating killer Facebook and Instagram ads to increase their site conversions and reduce cart abandonment. For others, this involves multi-stage funnels, Google Ads (PPC) and a sprinkle of CRO.
At Brantive, we pride ourselves on our ability to create highly effective Facebook, Instagram, TikTok ads, and Google ads that deliver results. Whether it's increasing site conversions, or building multi-stage funnels and customer acquisition strategies, what we focus we do it exceptionally well.
Here's how we help:
◼️ Define tailor-made KPIs for the campaigns that align with your brand's objectives.
◼️ Implement a structured testing strategy, emphasizing content analysis.
◼️ Examine the impact of paid social & search on your overall business ecosystem.
◼️ Concentrate on increasing your overall revenue, rather than solely on ROAS (Ultimately, we measure our success by how much money we are making for you)
We believe that our success comes from our deep understanding of the digital marketing landscape, our commitment to staying on the cutting edge of emerging trends, and our unwavering dedication to our clients' success.
Interested in learning more? DM me or book an intro call using the form below (no sales pitch, I promise)
https://calendly.com/edgarbtc/discovery-call 
