Company Info for thpcreates.com | IcebreakerMembers
City dweller, cat mom, mental health advocate, and lover of all things psychology (and Bravo) on a mission to lower the barriers to a better banking and borrowing experience for everyday people.
I’m a results-oriented strategic marketing leader and team builder with deep experience building and scaling programs that drive user engagement, retention, and monetization. I specialize in building full-funnel strategies - acquisition to reactivation - using personalized, cross-channel messaging across email, push, in-app, SMS, and more.
Currently leading Lifecycle Marketing at KOHO, one of Canada’s top fintechs, where I’ve rebuilt the function into a high-performing, test-driven growth engine. My team owns onboarding, activation, upsell, winback, churn prevention, and loyalty programs - fueled by experimentation, data, and automation. 
