Company Info for thenewcadent.com | IcebreakerMembers
B2B & CONSUMER MARKETING | BRANDED CONTENT DEVELOPMENT | GO-TO-MARKET LEADERSHIP
Highly creative, innovative marketing leader with a history of elevating brands and growing revenue in media, entertainment, lifestyle, and technology companies. Expert at building go-to-market strategies by leveraging creative thinking, imaginative problem-solving, and creating unique business opportunities. Skilled communicator and relationship builder, with a talent for developing high-performance teams, creating bridges of collaboration across diverse functions, and cultivating strong internal and external partnerships aligned with robust business objectives. Trusted business partner adept at working closely with C-level executives to overcome challenges, evangelize successes and strategize paths to growth. 
Joy is recognized as a "Top Women In Media" by AdMonsters + Folio as a "Tech Trailblazer" along with "Changing the Game Award" by She Runs It. Her digital advertising passion began with a start up, Organic, Inc. Now with 20+ years of executive leadership in client service, sales, operations and product to establishing and growing global demand revenue at Cadent.
From the innovations in ad serving with search, rich media, and video to streaming CTV ads delivered programmatically to authenticate the consumer ad experience. The roots of digital audience with reach and frequency are at the heart of what drives her solutions. She knew the cloud software by selling EMC's VMWare would transform advertising. Building PubMatic from the ground up, leading the NYC demand team disrupted the Ad Holding Company media workflow.
Key partnerships arose from her industry moves like acquiring Tempest Media and Monetize at Glam Media, building long-term partnerships like MediaMath & PubMatic, to integrating acquisitions like iSocket and Shiny Ads into the Rubicon Project. Her Google roots go back to the DoubleClick days while she made her mark upselling new products like "AdX" "Performics" and "Klipmart" that transformed the relationships between Holding Companies such as Omnicom and WPP within Google.
Currently she is at the frontier of Real-Time Bidding technology for CTV and continues to drive industry innovations with key partners such as Google, Microsoft, Amazon, Oracle, Disney, Paramount, Vizio, Samsung, LG and more. A creative leader who provides her team and clients with plans for measurable results. Oversee Chairish's marketing, including PR, events, partnerships, editorial, social media, and SEO initiatives. An experienced leader committed to details, maintaining a reputation built on quality, results, service, and uncompromising ethics.
Specialties: SEO, PR, Events, Digital Media Expertise, Standard and Custom Digital Marketing Programs, Content Marketing, Proposal Writing, Design, and Development, Developing Internal Processes to Improve Output and Workflow, Team Management, Talent Acquisition and Development, Project & Program Management, Sales Training, Public Speaking 
