Company Info for thenarrativegroup.com | Icebreaker

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Company Info for thenarrativegroup.com | Icebreaker

Home – Narrative Media Group

Home – Narrative Media Group

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thenarrativegroup.com

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Erika Williams is a seasoned brand strategist and partnerships executive with deep expertise in crafting culturally resonant campaigns at the intersection of media, talent, and innovation. She began her career producing award-winning campaigns spanning brand strategy, experiential marketing, influencer engagement, and integrated media. After relocating to New York, Erika built a reputation for architecting multi-platform partnerships across the entertainment landscape—leading campaigns for global brands and luxury icons. Her work spans live events, celebrity integrations, podcast and media sponsorships, and breakthrough collaborations across sport, music, and fashion. In addition to her brand work, Erika served as Producer on the acclaimed documentary Beats, Rhymes & Life: The Travels of A Tribe Called Quest, which premiered at Sundance and was acquired by Sony Pictures Classics. She currently holds the role of Senior Vice President, Brand Partnerships at Embassy Row, the Sony Pictures Entertainment-owned production company behind award-winning unscripted and branded content.

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