Company Info for thelegendsbrand.com | Icebreaker

Company Info for thelegendsbrand.com | Icebreaker

Members

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The sport of lacrosse has been the foundation of my life for the last 16 years, and I couldn't be more appreciative of all the opportunities it has provided me. The routines and values cultivated while at Johns Hopkins University have been the pillars of my professional career both on and off the field. As a kid attending Friends School of Baltimore, I certainly could have never imagined playing this sport professionally, especially having the opportunity to represent my country while playing for the US Men's National Team. Now more than a decade into my professional career (16 years to be exact) I'm extremely appreciative of the partners that have been so loyal to me. They have allowed me to build a brand and expand from just a professional player into an entrepreneur. From ownership in different companies to creating a few companies and events of my own, I'm eager to continue learning how to expand the brand both in and out of the sport while still honoring and giving back to the game that has given so much to me.

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A self-starting, highly motivated problem solver with the tenacity and drive to get things done, Sean's experience lies in digital marketing, experiential marketing, go-to-market strategies, business development and partnerships. He has a proven track record of creatively solving complex problems and the ability to develop and execute indispensable partnerships. Formerly as a Co-Founder and CEO at Cut + Sew / Zoned Gaming (acquired by NASDAQ: $GAME) Sean added tremendous value to brands of all shapes and sizes as both an advisor, investor, and agency of record by helping companies establish product market fit, developing and expanding brand image/positioning through go-to-market strategies and impacting operations via partnerships, hiring, and strategic fundraising. Under Sean's leadership, the two companies serviced the biggest brands in the world such as McDonalds, Mastercard, PRIME Hydration, Twitch, YouTube, Warner Records, EA, Coca-Cola, Xbox, Dreamville Records, Converse, Cash App, Six Flags, Call of Duty League, HyperX, NCAA, Amazon, MGM, Venmo and Major League Baseball, and many more. Additionally, within Gamesquare, Sean helped launch and build three separate entities including a youth focused content studio, consumer products division, as well as a game studio and Web3 agency. Altogether, Sean has successfully exited five different companies - two of which he co-founded, the other two as a partner and the fifth exit was recorded via an SPV investment. Sean also has a passion for venture capital, which has been a core thesis built off the back of his agencies. He holds investments in several unicorns and has a diverse portfolio that spans sports, gaming, CPG, real estate, tech, web3, and fashion, both domestically and internationally.

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Devon Woodruff is a founder, advisor, investor, and brand architect who has built, scaled, and exited companies in technology, sports, and entertainment. As Co-Founder of Cut + Sew and ZONED (acquired by NASDAQ: $GAME), Devon works with innovative founders and marketing leaders to future-proof their brand playbooks by embracing emerging platforms, technologies, and cultural shifts. His agencies have partnered with brands including Converse, McDonald’s, Epic Games, Paramount, PRIME Hydration, Twitch, YouTube, Warner Records, EA, Amazon, Major League Baseball, Dreamville, Jack in the Box, Coca-Cola, MGM, and more. Within GameSquare, Devon helped launch multiple business units, including a Gen Z–focused content studio, a consumer products division, a branded game studio, and a Web3 brand consultancy. He later served as Head of Creative and Strategy for the holding company, where he developed owned IP and refined market positioning to drive new revenue opportunities. Currently, Devon is working on select projects and rethinking how brands are built in a new era.

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