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Home Page | The Bliss Group | Icebreaker

Home Page | The Bliss Group

Learn more about The Bliss Group and its comprehensive suite of marketing communications offerings.

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theblissgrp.com

Members

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Senior Designer

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Vice President at The Bliss Group

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Passionate Social Media and Marketing Tech Consultant | Driving Customer Experience and Brand Trust | Innovating Strategies for Business Growth 🚀

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AI can solve 99 problems, but human judgment ain't one. That's the view I take on the role of AI in marketing communications as I seek to harness its potential for The Bliss Group and our clients. I focus on scaling human expertise without losing the human part along the way. As Head of Innovation & Integrated Marketing, I operate at the intersection of technology, strategy and creativity. While much of my role includes designing AI solutions, I remain a practitioner, working with clients across industries to transform their marketing programs into engines of business growth. I specialize in content strategy, digital marketing and brand storytelling. I'm a writer at heart ("write" is literally tattooed on my wrist). Once upon a time, I wrote YA fantasy novels. Now, I use my imagination to dream up new applications and approaches. My happy place is digging into a challenging new problem and coming up with a creative solution for it.

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Cicero Speechwriting Award & President's Club award-winning business innovation storyteller. I'm the right-hand woman to leaders of hyper-growth companies to secure & maintain buy-in across investors, customers, partners & employees. For the last decade, I've specialized in supporting the chairperson, CEO, CFO, CRO & CTO/CPO around enterprise & developer software go-to-market and product strategy; mergers & acquisitions & annual recurring revenue financial transformation. When I’m not traveling with execs to meet stakeholders, I’m collaborating across the company to architect the next strategy overview, mainstage keynote, M&A positioning or earnings call script. I'M DRIVEN BY: - Learning from & supporting thinkers I admire - Storytelling around enterprise strategy for customer value - Creating environments where people feel supported and inspired ASK ME ABOUT: - Within 6 months of my time at GitHub, I collaborated cross functionally to help design and launch the company's first two non-CEO exec-sponsored research campaigns for enterprise sales enablement - The speeches I’ve led for Splunk's most important events in company history, including our company category creation launch event featuring US President Barack Obama - When I was sent to Tianjin, China on short notice to lead our CEO and other SVPs’ World Economic Forum speeches and media activity - My tips for staying fueled during confidential and/or crisis comms sprints (M&A, personnel news, security investigations and more) - My stint leading comms for a Series-A startup and earning Fiat-Chrysler’s customer story airtime in every major US TV market with just one marketing campaign - All the incredible PR people I helped coach and coordinate through long hours in the PR firm days - Why I fell into advising bankers on how to explain to the NY Times what was happening within the 2008 financial crisis fallout - My time supporting one of the progressive feminist academic programs in Ireland, partnering with members of Parliament, helping with social service programs for the Irish Traveller community and more - The lobbying I've done on Capitol Hill for Iranian nuclear disarmament, genetic information nondiscrimination, flavored tobacco marketing regulation and more - My work for the US Consulate in Sydney, Australia, where I was a vocal supporter for commerce across ANZ + the Aboriginal Australian community - The award-winning radio talk shows I hosted in college and the time the Westboro Baptist Church attacked our show

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As a brand communications exec, I work with enterprises and startups crafting impactful brand narratives that resonate with their audiences. I collaborate closely with executive teams to translate business priorities into integrated brand strategies and campaigns. My global cross-functional leadership experience allows me to navigate complex organizational environments to build consensus and deliver tangible business outcomes. Deep expertise in financial verticals (blockchain & crypto, economic & financial theory, financial markets, market structure, fintech, asset management, etc.) and B2B tech. Currently, on sabbatical — learning lots, connecting with interesting people, advising startups, traveling, and resting, while exploring new opportunities and challenges.