The Atlantic | Icebreaker

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The Atlantic | Icebreaker

The Atlantic

The Atlantic covers news, politics, culture, technology, health, and more, through its articles, podcasts, videos, and flagship magazine.

50 members

Contact info

Link

theatlantic.com

Members

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Freelance Audio Engineer

Claire Hughes Johnson

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Specialties: product development, sales, marketing and customer strategy; leadership and team management - particularly launching and scaling alongside product growth, customer management technologies (software) and processes; database marketing; politics and government

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Reporter at The Wall Street Journal

Ariston Anderson

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Ariston Anderson is an industry veteran with more than two decades of experience in growing brands through content and marketing strategy. She combines a multifaceted approach of user experience, research and analysis, brand strategy, channel optimization and content planning to understand business goals and develop a roadmap for success. She is adept at pinpointing brand and customer needs and translating content, channel, editorial and marketing strategies into increased audience, engagement, leads and sales. As a seasoned creative, Ariston has redesigned multiple web and social platforms for Fortune 500 companies, approaching copy from a UX, marketing and branding perspective. She has progressive experience creating digital, social, and video content tailored for specific channels and target audiences. She has strong expertise working for global brands across countries to customize individual market plans and optimize business and content goals. She is an expert in the fields of automotive, beauty, CPG, fintech, entertainment, e-commerce, fashion, fintech, luxury, pharma and healthcare, retail, and travel. Ariston has worked for clients including Allergan, Better, BMW, Chrysler, Diageo, HUGE, HBO, Electrolux, Marriott, Red Bull, Pepsi, UNDP and Zelle. She is currently an international correspondent for Hollywood Reporter, covering filmmakers and festivals as well as industry, lifestyle and travel news. Her editorial work has appeared in BBC, Billboard, CNN, Coolhunting, Daily Finance, The Huffington Post, Luxist, Modern Luxury, the L.A. Times, 99U, Premiere Traveler, the Village Voice and Yahoo Travel. She graduated magna cum laude from Columbia University in the City of New York. Specialties: Content Strategy Marketing Strategy Digital, Social & Video Content CRM Direct Marketing Experience Analytics & Listening Team Management Budgeting Brand Strategy Journalism Copywriting Video Scripting & Production Integrated Marketing Campaigns Global Campaign Management SEO Microsoft Office Drupal, WordPress & Other CMS

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With experience across distributed social, streaming audio, virtual experience, and premium publisher platforms, I am an accomplished tech and media executive with a deep understanding of the media and content ecosystem. I have a strong track record of leveraging my knowledge and experience to grow revenue by implementing innovative sales strategies and product development, by leading cross-functional teams to optimize internal reporting and measurement, and by successfully developing and training sellers. I have commercialized content and products across the digital ecosystem by working with platform/ distribution partners and major brands - including tech, CPG, finance, healthcare, and B2B service companies - to deepen engagement with key customers, communities, and clients.

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Senior Software Engineer at Teachable

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Creative & Social Strategy Leader | Ex-TikTok, Hulu, VICE

Mallory Leibowitz

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Project Leader at BCG | University of Michigan Ross MBA

Alexandra Bellows

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product marketing & other things @ propel

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Executive Director at The Atlantic