Company Info for tenthwave.com | IcebreakerMembers
Digital soul.
It's what I am and what I strive to create. Managing the narratives of hundreds of organizations, including branding powerhouses P&G, The J.M. Smucker Company, MasterCard, and Bristol-Myers Squibb, I am always moved by a brand's ability to change lives.
Innovation and good storytelling begins with a simple belief in possibility.
As a strategist, squarely focused on creating compelling cultural movements, I believe brands must answer a human need to truly be innovative.
Leading the repositioning work for Duncan Hines around this idea resulted in an explosion of social engagement and collaborative love. The brand achieved Facebook's top U.S. CPG brand designation on the platform, far surpassing former iconic social stalwarts.
Nothing makes me prouder than work done in partnership with my clients. I've been honored by the 4As, ICSC, PRSA, and was named one of Philadelphia’s Next Generation Women Leaders. A W.W. Smith Scholar, I graduated with honors from The University of Pennsylvania.
Specialties: Strategy, digital strategy, content, social media, search and social analytics, healthcare innovation, branding, public relations, crisis management, reputation management, business development, esports, retail 
