Company Info for techcxo.com | IcebreakerMembers
Jessica Young guides high-growth companies to transform early momentum into smart, sustainable scale.
She partners with visionary founders and fast-moving teams to turn early traction into enduring enterprise value—building the right strategies, structures, and systems to grow wisely and confidently.
Jessica is especially known for helping early to growth stage companies bridge the messy middle: that critical stretch between scrappy startup and investor-ready scale. With a unique blend of data fluency, creative leadership, and deep cross-functional chops, she makes complexity feel navigable—and growth feel doable.
From streamlining go-to-market engines to tightening margins and aligning teams, Jessica’s work helps companies grow without losing their edge. While many of her clients are in SaaS and software, she works across industries, bringing a practical, people-first approach that adapts to each company’s context. 
Born and raised in Paris, France, I’ve been fortunate to spend 17 years in Silicon Valley and 13 in New York City, building a career as a serial entrepreneur and marketing leader. Over the past 30 years, primarily in technology, I’ve experienced two acquisitions, launched 10+ products to market, led two major corporate digital transformations, and tackled countless opportunities for marketing optimization.
In the past six years, I have excelled as a fractional CMO / CRO, relieving stress for CMOs, CROs, and CEOs and bringing clarity and strategic direction to their leadership teams.
By leveraging the art of storytelling and a growth-hacking mindset, I specialize in helping clients with brand strategy and demand generation. I apply the latest insights from psychology and neuroscience to positively influence human behavior, ensuring both individual benefit and the greater good, all while upholding the highest ethical standards.
Today, CEOs turn to me when they face challenges such as customer disconnect, a brand losing touch with its audience, product launch overload, an overextended team, scaling difficulties, or a leadership gap.
Therefore, I’m most often called upon to lend expertise for:
1. Brand Realignment: Helping brands reconnect with customers through data-driven strategies that enhance loyalty and outpace competitors.
2. Product Launch Execution: Streamlining go-to-market strategies to ensure seamless product launches, alleviating pressure on internal teams.
3. Scaling Challenges: Developing growth strategies and streamlining operations to help organizations scale effectively while freeing up resources for expansion.
4. Leadership Gaps: Providing clear strategic direction and senior marketing expertise to improve communication and foster team cohesion.
I regularly share my perspectives on podcasts, and I'm the author of The Economy of Abundance" and "Leadership Singularity". 
You may contact me via LinkedIn or at jonimerkelmba@gmail.com
As a Fractional CMO and Advisor, I help early-stage and high-growth technology companies achieve mission success through my expertise in brand and growth strategy, marketing management, and go-to-market planning.
My strong business acumen and expertise in marketing strategy and market expansion allow me to excel at aligning core business and growth goals. Driven by a passion to bring ideas to market that shape the way people work, interact, and transact, I am a customer-centric marketer focused on strategy, delivering business value, and making a positive change to businesses by innovating new directions for their marketing, digital and brand strategies, the way they go to market, and the many ways they align and engage customers, employees, and partners in the process.
My varied and non-linear background—from managing a marketing agency for 13 years to startups to large, global corporations across B2B and B2C industries—became an asset as my capacity to quickly adapt to rapid and ever-evolving situations and the pursuit of growth consistently facilitated positive outcomes in tough business situations.
My true passion is to "build the new" and bring innovative ideas to market, approaching each new challenge with a blend of creativity and analytical skills to innovate strategies that yield measurable results in established and newly defined markets.
Core Competencies:
Marketing Strategy | Revenue Growth | Marketing Management | P&L | Strategic Planning | Marketing Communications | Building Global Marketing Operations | Brand Strategy | Positioning | Go to Market Strategy | Market Segmentation | Strategic Partnerships | Demand Generation | Digital Marketing | Content Strategy | Social Strategy | Event Management | Sales Enablement | Business Development | Public Relations | Media Relations | Team Leadership | Customer Experience Management | Global Growth | Turnarounds | WW Agency & Strategic Partner Management
Sector Focus:
Blockchain, Cryptocurrency, Web3 & NFT, DeFi, FinTech, Digital Assets, STO, ICO, B2B/B2C, Non-profit organizations 
