Company Info for taomedialab.com | Icebreaker

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Company Info for taomedialab.com | Icebreaker

Tao Media Lab – Awesome websites and marketing for visionary businesses

Tao Media Lab – Awesome websites and marketing for visionary businesses

Empowering Entrepreneurs to Thrive Through Innovation and Creativity

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taomedialab.com

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Broad-spectrum B2B marketing leader with experience and skills well suited to launching startups and growing early-stage companies. I have great people skills and the ability to lead and mentor to grow new business and expand into new markets. SELECT ACCOMPLISHMENTS Built the institutional marketing function at Winklevoss twins’ crypto exchange Gemini, establishing valuable new footprint and revenue for the company in multiple institutional market segments. Worked with the founding team at blockchain fintech/wealthtech startup BITRIA to launch their crypto portfolio management platform for wealth and asset managers. BITRIA was acquired by Gemini. Led marketing at network automation startup Sedona Systems to secure first high-profile Fortune 100 customers including Verizon, AT&T Mexico, and Vodafone. Sedona was acquired by Cisco Systems. Grew marketing at optical networking startup CALIENT Technologies leading to 100% YOY revenue growth over three years and breakthrough sales in hyperscale data centers (Google). Built multiple new startup businesses within larger firms (Commscope, Broadcom, ADVA Optical, Ericsson), opening up new market segments and revenue streams. EXPERTISE and SKILLS ➡️ Extensive early-stage experience (Gemini, BITRIA, Sedona Systems, Calient, ADVA) ➡️ Broad range of industry experience - Fintech, Blockchain, Crypto / Web3, Networking, Telecom ➡️ Leader and mentor who motivates team members to do their best work ➡️ Expert communicator with excellent presentation and written communication skills ➡️ Marketing Plan Development, Brand Strategy, Positioning, Messaging ➡️ Product Launches, PR & Media Outreach, Analyst Relations ➡️ Content Strategy and Event Planning