StreamYard | Icebreaker

StreamYard | Icebreaker

Members

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Chief Operating Officer

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25 years of enterprise experience helping clients solve complex business problems and achieve goals with cutting edge digital marketing solutions. Through extensive needs analysis along with a consultative sales approach I've helped countless companies, across a variety of industries and business models optimize and enhance their online strategy. These companies include global organizations such as Allstate, Chrysler, AT&T/BellSouth, Research In Motion, Jockey International, Bare Necessities, SpaFinder and Crain Communications as well as domestic F500 corporations such as Sara Lee, Northern Trust, AON Corporation, Pulte Homes, Marshall & IIsley Corporation, Newell Rubbermaid, and Accenture. Specialties: 25 years experience developing and selling technology solutions to high value business problems. Keywords: leadership, heart-centered leadership, leadership development, video marketing, personal branding, livestreaming, web analytics, F500 sales, enterprise sales, enterprise software sales, sales, sales management, technology sales, CEO, Founder, Director, VP, advisor, mentor, board member, C-level executives, ASP, on demand software, software as a service, saas, saas solutions, leading provider, leading enterprise, enterprise-class, enterprise class, digital marketing, web analytics best practices, analytics solution, optimization solutions, online business optimization, E-commerce, business intelligence, advanced analytics, predictive analytics, test, target, test & target, personalization, landing page optimization, tag management, enterprise tag management, strategy, digital strategy, business value, omni channel retail, conversion optimization, behavioral targeting, online testing, eCommerce, retail, online retailers, merchandising, assortment, comparison shopping, marketplaces, dynamic pricing, pricing intelligence, pricing strategy, pricing optimization

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With over a decade of experience in product design, I've honed my skills both within agencies and on the client side. This diverse background has provided me with a comprehensive understanding of various industry perspectives and approaches to design. I enjoy working on every aspect of the product design process. From identifying challenges and conceptualising solutions to understanding user needs and preferences. Although my absolute favourite is crafting solutions that seamlessly integrate functionality with aesthetics.

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With extensive experience in engineering management, I currently lead client-facing product development at Relo Metrics. My mission is to empower organizations with innovative tools that unlock actionable sponsorship performance insights. Passionate about collaboration and scalability, I bring a unique perspective to optimizing platform performance and delivering superior client satisfaction. My approach is rooted in aligning technical excellence with the company’s vision to deliver value-driven solutions. At Relo Metrics, I oversee the Media Value Center and other client-facing platforms, managing a team of engineers to ensure agile delivery and user-centric design. I work cross-functionally to prioritize initiatives that enhance performance and scalability, driving impactful solutions for our clients.