Company Info for stoneandchalk.com | IcebreakerMembers
Ex-lawyer turned technologist building an anti-racism tool called Maya Cares (launched 2023) supporting the mental health & wellbeing of Aboriginal and Torres Strait Islander, Black and Women of Colour (WoC).
I also work with the startup community through a program Anyone Can (launched 2022), supporting Aboriginal and Torres Strait Islander, Black and WoC startup founders + operators to not just access but advance in the ecosystem (the 1st of its kind)
(Last updated 2022)
Recognition:
- Top 100 Innovators - 2022 The Australian
- SmartCompany Smart 50 Awards Community Hero of the Year 2021 (recipient)
- Womens Agenda Leadership Awards Entrepreneur of the Year 2021 (recipient)
- NFP Technology Awards Social Media Campaign of the Year 2020 (finalist)
- BETA Victoria University Pre-Accelerator Action Award 2020 (recipient)
- Women in IT Awards - Advocate of the Year Award 2019 (recipient)
- ConnectingUp Awards - Technology Volunteer of the Year Award 2019 (recipient)
Some other things I've done:
2020
- founded and delivered Australia's 1st anti-racism campaign specifically targeting the startup ecosystem (#ShareThePlatform). Exposed to >4m people, from 33 different countries, onboarded >65 campaign partners, produced in <7 weeks. Interviewers included: Seth Godin, Malcolm Turnbull, Guy Kawasaki, Janine Allis, Daniel Flynn, Mark Bouris
- delivered Australia's 1st Directory amplifying diverse founders (~250)
2021
- delivered Australia's 1st festival amplifying more than 40 WoC entrepreneurs raising >$30K for the community (a x 3 investment of a $10K government grant) with a launch campaign exposed to >3M and supported by >90 community partners - the Curious About Culture Festival
- produced Australia's 1st production of stories and illustrations sharing with the public, the perspective of living in Victoria as a WoC, to inspire other WoC to follow unconventional careers (like entrepreneurship) - Stories of Intersections
2022
- amplified the stories of 10 different young WoC Victorian entrepreneurs, through a social media campaign - superHERo
- delivered x 3 sold-out events (>300 event attendees) to build the community of WoC founders with existing WoC founders pitching their startups and inspiring the growth of the community - Anyone Can
- built Australia's 1st directory of 1k+ Aboriginal and Torres Strait Islander, Black and WoC founders
Press:
- SMH/The Age, AFR, ABC, SBS, The Australian, PedestrianTV, SmartCompany 
I help founders & angel investors, read on...
I’m a community builder at heart, always driving value and genuine connections within the many small and large communities I’ve built and managed. As a natural connector, I love bringing people together and as an extrovert, I love meeting new people and learning new things. I believe that life is about the people you meet and the things you create with them.
I love to be helpful, my motto is: “If I can help, I will.” So don’t be afraid to ask.
I help startups with:
- Marketing, content, storytelling, brand messaging & voice.
- Go-to-market strategy, B2B inbound marketing, sales funnels, email marketing, automation.
- Community building, leveraging community to drive your bottom line
- Capital raising, pitching, pitch decks, investment memos, investor research & connections.
- Free resources
I help angel investors with:
- getting started, finding deal flow, evaluating startups, and general education on investing.
- setting up an angel syndicate
- setting up and managing SPVs
- building an LP network
Areas I invest in, include but are not limited to:
- fintech, legaltech, martech, productivity software, B2B SaaS, & marketplaces.
Official bio:
Cheryl is the CEO of Aussie Angels, and on a mission to democratise angel investing in Australia & NZ. She’s an active angel investor with 20+ startup investments, leading an angel syndicate with over 120 investors, and co-runs 361 Angel Club with 400+ investors. She’s a strategic advisor for several startups, and in her spare time, she’s a mentor for programs including Startmate and Founder Institute. A community-builder at heart, she previously held leadership roles at Stone & Chalk, and the Australian Computer Society. Before that she was the CEO of StartCon for 4 years, and created the APAC-wide Pitch for $1M competition. In case that’s not fun enough for you, Cheryl is also regularly featured on Startup Daily as the Pitch Doctor, and loves unicorns. 
