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I am a digital marketing professional with over 15 years of experience in leading and delivering integrated media and digital transformation strategies across various industries, such as e-commerce, banking, nutrition, Telecom, Airline, luxury, automotive and health & lifestyle in over 50 countries. I have a strong track record of driving media excellence and innovation, leveraging programmatic media, CDP/DMP implementation, 1st party data strategy, digital branding, and media consultancy to achieve business goals and customer satisfaction.
Currently, I am the head of performance product and operations at Publicis Groupe Middle East.
Previously I was based in Vietnam and taking the role of Advisor/Director of Integrated Marketing, Measurement and Digital Transformation at Techcombank, one of the leading banks in Vietnam. I report to the CMO and act as an advisor for the whole Central Marketing and broader team, covering brand, CX, research, branding, and digital. I also head the Integrated Media Management for the bank, managing the selection and overall relationship with agencies, building the bank-wide measurement plan, media playbook, way of working, processes, guidelines, and governance, and leading partner relationships with Google and Facebook.
I am also an INSEAD Executive Education alumni, having completed several programs in digital transformation and innovation, strategy, and design thinking. Also finished hundreds of industry certifications. I am passionate about learning, teaching, and sharing my knowledge and expertise with others, as evidenced by my roles as a lecturer, advisor, and board member for various institutions and events.
I was nominated as one of the top 10 most engaged marketer in UAE for 2015 by Linkedin.
Future 50, Top 50 global marketer list by the Drum in 2020
Performance marketing world 2025 - Top 120 most influential people in the global marketing industry.
Sports Achievements, which show a pure passion and dedication to what i do.
I am a co founder of Omni Athletes, and we have raised around $300k so far from different events to support different causes and Charities.
- Guinness World Record holder for the most siblings to Finish a marathon on each continent
- North Pole Marathon Achieved, so we became the first Lebanese team to be part of the Grand Slam Club
- Mount Kilimanjaro Conquered.
- Everest Base Camp
- Everest Marathon
- South Pole Marathon
- 255 km self supported multi stage ultra marathon in the Amazon jungle
- Ran 100 marathons and 133 half marathons and 11 Ultras 
