Brand-to-Local Marketing Platform | SproutLoud | Icebreaker

Brand-to-Local Marketing Platform | SproutLoud | Icebreaker

Members

Katie (McLaughlin) Blout

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Associate Product Manager, Kids Footwear at New Balance

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I've spent my career in the interconnected MARTEC, Advertising, eCommerce and Content Management space and I love to unlock business challenges, going deep into products, the competition and, most importantly, the customer mindset to drive stronger results. The majority of my career has been centered in the technology space, driving the vision, strategy, product management and go-to-market activities for innovative products at a range of different sized companies each at a different stage of maturation: Localytics, a late-stage start-up with 75 people, Upland Software, an 1,100 person early stage public company, and 100+ year old, industry giant IBM with its 440K people and $100B+ market cap. At each stop I’ve used customer insight, design driven development, AI/ML based intelligence, and a focus on performance to deliver products that lead to meaningful customer satisfaction and leading positions in analyst evaluations. I’ve lead teams that have completely overhauled UI/UX’s to provide highly pleasing experiences for business users, rolled out intelligence capabilities like predictive analytics, send time optimization and channel optimization, and have leveraged composable services to provide highly performant, highly efficient solutions. From a team perspective, I build high performance, highly diverse teams that have been a mix of on-shore and off-shore company employees and contractors from around the globe. I addition to driving market leading products across a range of companies, I ran Strategy and M&A for what was IBM’s Watson Customer Engagement unit, specifically focusing on envisioning and building out our Marketing Cloud through the acquisition and integration of several key strategic companies - Unica, Coremetrics, Tealeaf, Xtify and Silverpop. These acquisitions and the formation of Watson Customer Engagement unit was a conscious, strategic effort to move IBM into the business application space as the core Middleware space was becoming commoditized. I also helped to drive the M&A activity that led to Localytics acquisition from Upland Software in February 2020. I had the good fortune to start my career at some of the most well regarded and successful advertising agencies in New York where I led accounts for market leaders like Tide, Comet, Mercedes Benz and Sony Electronics. I also led the U.S. Virgin Islands tourism account - now that was fun!

Yeiner Fernández

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I am a seasoned Engineering Manager with a passion for nurturing high-performing teams and fostering professional growth. My experience spans a diverse range of industries, and I am dedicated to providing guidance on key aspects of Engineering Management, team building, growing engineers, and talent retention. Throughout my career, I have excelled in driving cross-functional collaboration, managing project timelines, and ensuring the successful delivery of complex projects. I have a reputation for prioritizing the development of team members, identifying and overcoming obstacles, and coaching individuals to acquire the soft skills necessary for success. I have successfully led remote teams across international boundaries and managed engineers at various experience levels. My people-focused management style, marked by empathetic communication and genuine interest in career progression, has consistently earned praise from colleagues and direct reports. I am enthusiastic about sharing my insights and experiences with professionals and founders, helping them navigate the challenges of building and scaling their ventures. If you're seeking guidance on Engineering Management, team dynamics, or retaining top talent, I am here to provide support tailored to your journey. My favorite quote is "Never stop learning".

Aaron Morrissey

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I create engaging content for brands in all formats. I focus on "RECALL" for your brand, so when prospects are ready to buy, they will remember you!

Susana Hidalgo Hurtado

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Senior Quality Analyst

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With 4 years of SaaS and digital marketing sales experience and over 12 years of experience in b2b digital marketing (SEO, PPC, Email, Content Marketing, Marketing Strategy)and lead generation, I am a versatile and adaptable professional who helps businesses grow their online presence, generate qualified leads, and close profitable deals. I have worked with a diverse portfolio of clients, ranging from SMBs to Fortune 500, across various industries and verticals, such as real estate, hospitality, tech, media, education, and e-commerce. I am passionate about learning new skills and technologies and always eager to take on new challenges and opportunities. I value collaboration, creativity, measurable performance, efficient sales funnels, well-organized data, optimized and intuitive website design, strong organic traffic, and effective and scalable paid channels. I enjoy truth-telling and crafting powerful, and compelling stories and narratives. I strive to positively impact my field and community and make a lasting and meaningful contribution to my team through my individual contributions in my role, and through mentorship, leadership, and direct support. Meyer Briggs - ENTP-A, DiSC - Di, Big 5 OCEAN - O 98(97, 93), C 49(50, 48), E 96 (86, 96), N 49 (47, 48), PI - Captain.