Company Info for springbox.com | IcebreakerMembers
Collaborative, creative and accountable. Passionate about delivering quality and scalable business solutions for brands. Resourceful operator with a background in program and project management, product operations, implementation, and content development. Proven flexibility leading independent and team initiatives, cross-functional stakeholder management, and collaboration with internal and external partners.
My background is anchored in guiding and supporting organizations through growth and change for over 16 years. Most recently I've focused on product and development operations, user insights, and improving customer experiences as an integral leader embedded in Product teams. Industry experience includes creator management/the creator economy, fintech, omni-channel retail, e-commerce, event planning, fashion, and nonprofits.
Specialties-----
// Program + Project Management:
digital, print, and onsite experiences. Daily prioritization, cross-functional roadmap & project updates, timeline management, stakeholder relationship development. Leadership throughout all stages of the product development lifecycle, from ideation & kickoff to launch & support.
// Creative:
production, branding, campaigns, collaboration, visual curation, UX/UI strategy, design, talent & asset management.
// Content + Marketing:
user communication and digital adoption. Technical writing team leadership. Strategy, merchandising, content curation. Digital & print publishing including writing and editing.
// Retail:
e-commerce, global & boutique, customer service, sourcing, purchasing, merchandising, production, QA, store management, high fashion, mobile retail, market coverage, Fashion Week (New York, Paris).
Skills-----
// Applications + Tools:
Jira including Atlas, Product Discovery. Intercom, Salesforce, Dovetail, Figma, Lucidchart, Miro, Confluence, Doc360, Guru, Notion, Asana, TaskRay, Clarizen, Baton, Shopify, Squarespace, HTML, CSS. Adobe Creative Suite: InDesign, Illustrator, Photoshop. GRIN.
// Other:
Dropbox, Evernote, Google Drive, Hightail, Loom, CloudApp, MS Office Suite, One Drive/SharePoint, Slack, Trello, Calendly, Mac OS. 
10+ years’ experience as a media specialist responsible for managing all day-to-day planning/client service activities for B2C and B2B accounts like Keurig, Pfizer OTC, New York Life, HGTV, Q2 eBanking, OmniSci, and more. I’m passionate about contributing to the creation, strategic planning, and execution of multi-media marketing campaigns.
I excel at successfully building relationships with my clients, interacting with them to understand their needs and help them reach their most valuable consumers, ultimately growing their business. Throughout the development phase, I ensure the client's key objectives are front and center. While building the campaign architecture, I collaborate seamlessly with my internal teams that can include social media, eCommerce, programmatic, research specialists, broadcast/local buyers, as well as external partners like PR, creative, and consumer promotions agencies.
Using my honed negotiation skills, I focus on bringing my clients the most efficiently relevant partners that can provide brand credibility and measurable added value. Continual review and management of the plan in the execution phase allows me to monitor the budget and make necessary recommendations based on proven results.
Proficient in syndicated research and buying tools such as Clear Decisions/MRI, Kantar Strategy, Lake5, Adviews, AdRelevance, TARDIS, and Prisma/MediaOcean. Adept at analyzing information to make informed strategic decisions for my clients.
I'm a startup survivor, digital strategist and marketer with 20 years of experience across digital, software and hardware. I build productive and resilient teams at startups, agencies and global corporations.
I've held IT, software & digital-focused roles at global corporations including Dow & Cargill. Earlier career chapters focused on digital agencies and building innovative startups in wearable tech, smart home IoT, mobile software and search engine marketing.
At Dow, I'm supporting a new initiative, the Dow Delivery Center at UIUC (University of Illinois Urbana Champaign). We employ students at the University of Illinois to work on Enterprise Data & Analytics strategic projects, while also helping students gain valuable career experience in data & software engineering.
At Cargill, I led B2B digital marketing within Cargill Food North America. I also started and scaled the Cargill Innovation Lab at UIUC where 115+ STEM students shipped 100+ R&D prototypes across 4 years.
As the VP of Marketing & Operations at meShare, an Illinois & Chinese-based smart home device company, I led a team of product managers, engineers and marketers to execute smart home device product launches and grow video clip hosting subscription MRR.
I led digital and branded content initiatives at Hobbico across a 30-person team and 40 brands. I served as a digital strategist with Tower Hobbies (their e-com site) and directed turnaround projects: cart redesign for mobile, paid search revamp & Bazaarvoice implementation.
I was founding team at Rithmio, an early-stage wearable tech startup that spun out of UIUC and was acquired by Bosch. I served as a "Swiss army knife" player. I led public speaking engagements (CES, SXSW Interactive), was client-facing with Fortune 500 companies, & even ran a data collection program for our algorithms team.
I was the VP of Marketing & Innovation at Mutual Mobile, an Austin-based mobile software product company that grew from 5 guys in a dorm room to 250+ global employees. I served on the executive team, ran a 15-person department & directed engineering hackathons that helped us win Under Armour and Sleep Number.
At Springbox, I worked in new business and directed accounts such as AMD. At Fishbone Marketing, I directed online marketing services for smaller regional accounts. In Chicago at Resolution Media, I was an early employee (#16) at what's now a global search engine marketing firm.
How I operate:
- Embrace change
- Data-driven decisions
- Focus on UX
- Stay curious
- Don't be a jerk
- Have empathy
- Follow through 
