Company Info for spinmedia.com | Icebreakerspinmedia.com
Forsale Lander
Members
I am a builder at heart. I love to build strong teams and together build and market great products, geared towards providing the most value to users. I run towards a challenge and thrive in environments where the product is intrinsic to people's lives.
I have a unique skill set that combines nearly 20 years of B2C & B2B product development with direct-response marketing experience. Through comprehensive data analysis - both qualitative and quantitative - A/B testing, iterative development, and prioritization, I have consistently demonstrated growth in revenue, engagement and retention across my portfolio of products from e-commerce sites like Society6 to mobile applications like TV Time.
I have extensive experience establishing product and marketing strategies, partnering with key stakeholders to drive alignment and managing cross-functional teams. With all ventures (business and otherwise!), I bring authenticity, openness and an unrelenting energy.
Specialties: product strategy, marketing strategy, leadership, cross-functional team building & management, user acquisition and retention, media and entertainment, data analysis, A/B testing, growth hacking Chris helps people and companies create, accelerate new businesses, products and ideas.
Big and Small. Mostly Big. Chris is a proven strategic sales, marketing, operations and product leader with an emphasis in Modern Marketing: Growth, cross-platform and omni-channel disciplines. His core principles focus on measuring everything. He's worked for large companies including Facebook, TikTok, AMC Networks, LinkedIn, Sony, Philips, NEC and AOL, but also, venture-backed companies including Protalus, SpinMedia, Simulmedia, Talenthouse and RingZero (now "Ring Central"). These diverse domains and companies have honed his craft to balance the pragmatic with the idealistic. In his current independent advisory practice, he is both strategic and operations-focused where he immerses himself in his clients' businesses. The emphasis is on Marketing & Sales ROI, which helps propel revenue growth so the companies he serves are not just getting more dollars but the right, most profitable and scalable dollars. 
With over 20 years of hands-on experience in the digital media space, Ross is a transformational revenue and operations executive who drives business growth and innovation across various industries. He is currently a managing consultant at nmbl Group, a leading digital media and sportstech consultancy that helps clients identify and access untapped markets, increase sales, develop new products, and refine their go-to-market strategies.
Ross leverages his comprehensive knowledge of programmatic and branded sales, product development, data analysis, UX design, marketing, and ad technology to deliver customized solutions that optimize ROI, enhance customer acquisition, and revolutionize businesses on a global scale. He has a proven track record of success, having conceptualized and launched first-to-market ad products, developed new sites, spearheaded M&A activities, overhauled sales and operational processes, and multiplied annual revenue for prominent media brands. Ross is passionate about building and leading peopled-centered, high-performing teams, utilizing cutting-edge technologies, and providing comprehensive solutions that increase profitability and customer satisfaction.
EXPERTISE
Programmatic & Branded Sales | Business Development | Revenue Generation | Corporate Marketing | Customer Acquisition | M&A | Data Analysis | Account Management | UX Design | Ad Technology | Product Development | Operations & Process | Strategy | Contracts | Negotiations | Talent Management | P&L 
Over 30 years of business development experience across consumer digital content publishing, media, entertainment content and advertising. Multiple-time Founder, Executive Team Member, Advisor, and Mentor.
Currently Founder & CEO of Fastener.io -- the largest and most trusted connector in digital content publishing. Leveraging the vast experience and deep relationships of its team with a powerful technology stack and dataset, Fastener facilitates senior-level introductions between publishers and its technology, demand source and solution provider clients. Previously, Jay had leadership roles at SpinMedia and Evolve Media and a passion to grow digital content publishing through quality, integrity, and equitable/valuable partnerships. Hikes, plays guitar, horses, surfs, movies, wife and three kids. #vanlife 
