Company Info for softheon.com | IcebreakerMembers
With over 15 years of work experience in recruiting, human resources, and management, I am a passionate and strategic leader who strives to attract, engage, and retain top talent for Meta, one of the world's leading technology companies. My mission is to create a diverse, inclusive, and collaborative culture where software engineers can thrive and innovate. I have a bachelor's degree in hospitality and tourism management, which gives me a unique perspective and skill set in building and growing meaningful relationships with candidates, clients, and partners.
As a recruiting manager for the software engineering team in NYC, I am responsible for the day-to-day management of a distributed team, developing and contributing to cross-functional projects, and supporting large-scale recruitment and diversity initiatives that impact hiring across Meta's products and platforms. I leverage my skills in recruiting, performance management, onboarding, and coaching to empower my team and enable them to deliver high-quality results. I also work closely with the software engineering leaders and stakeholders to understand their needs, challenges, and goals, and to align our hiring strategies and processes accordingly. 
I am an accredited communications professional with over 14 years of experience in the field, specializing in B2B tech and SaaS. As the Director of Corporate Communications at Softheon, I lead all public relations and media relations initiatives, developing and implementing effective strategies that elevate the brand and showcase its thought leadership.
In my previous role as the manager of strategic communications at Formstack, I successfully managed the external communications/PR, internal communications, and social media program, delivering consistent media coverage in top-tier outlets such as Forbes, Quartz, and VentureBeat. I also created and executed the company's first internal communications program, which increased employee engagement by 96%.
I have worked with over 60 B2B tech and SaaS companies at various stages of growth, both in-house and agency, and have a proven track record of securing media coverage and awards for my clients. I am passionate about communications and technology, and I strive to deliver impactful and innovative solutions that align with the company's vision and goals. 
"Technology is best when it brings people together." – Matt Mullenweg
With 5+ years of experience in SaaS, B2B2C, I specialize in launching data-driven products, optimizing operational efficiency, and integrating AI and automation into enterprise solutions.
I thrive at the intersection of technology, business strategy, and user experience, driving 0-to-1 innovation, platform and product scalability, and AI-driven automation.
Key Highlights-
🔹Product Strategy & Roadmapping – 0-to-1 product development, user research, and market positioning.
🔹AI & Automation – Integrating AI/ML, LLMs, and workflow automation to drive efficiency.
🔹Data & API Platforms – Scalable architectures, API integrations, and event-driven systems.
🔹Cross-Functional Leadership – Driving collaboration across Engineering, Compliance, and GTM teams.
🔹User Experience & Experimentation – A/B testing, usability improvements, and data-driven decision-making.
Let's connect! Reach out at aish14boralkar@gmail.com
Product Strategy | SaaS & B2B2C | API Platforms | AI & Machine Learning | Monetization | Data Analytics | SQL | A/B Testing | Cross-Functional Leadership | Agile & Scrum | Scalable Architecture | GTM Strategy 
