Unbiased Peer Insights | Socialmedia.org | Icebreaker

Unbiased Peer Insights | Socialmedia.org | Icebreaker

Members

Rachel Krupitsky

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VP, Paid Social at Horizon Next

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Hands-on, digital-first communications leader known for elevating brand experiences, optimizing the path to purchase, enhancing media engagement, and messaging across diverse channels, including social media, consumer activations, influencer marketing, and performance marketing. Lean Six Sigma Black Belt with a commitment to continuous improvement and a data-driven view on opportunities/problem- solving. Champion of entrepreneurial work environments that support teamwork, inclusion, and respect.

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B2B sales has gotten a lot harder. Sure ... there are more tools, agencies, gurus, and tactics than ever. But there's also a lot less clarity about what works, and a lot more barriers to entering the market. I can help with that.

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Hi there! I'm Jennie Hardin, a marketing communications executive with 13+ years of experience helping companies of all sizes tell compelling stories and navigate periods of transformation. I’ve been at the heart of crafting stories and strategies that achieve business objectives and connect with the right people. I love working in fast-paced environments where things are continuously evolving, and my focus is always making sure communication is clear, consistent, and impactful. Whether it's a leadership transition, organizational transformation, or financial transaction, I’ve helped businesses through complex changes by ensuring everyone—from employees to customers—feels informed and engaged. I'm known for my calm, cool and collected nature, especially in high-stakes environments or times of crisis. By working closely with executive leadership teams and cross-functional partners, I’ve been able to establish trust with stakeholders, build strong brands, and improve how companies communicate internally and externally. I’m all about delivering results that matter, and I get excited about making things run smoothly while delivering messages that truly resonate. Outside of work, I'm known as a diehard sports fan, an aspiring yogi, and a novice knitter. If you've made it this far, thanks for taking the time to learn a little bit about me! I love meeting new people and exchanging ideas, so drop me a note if you want to connect.

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Fractional Marketing Leader: Building and Executing GTM Strategies in B2B and B2C | GenAI+Marketing | Former Autodesk (NASDAQ: ADSK)

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Sports and Entertainment

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I help organizations show the influence social media best practices have through sales enablement and marketing strategies. Legacy sales and marketing systems are becoming inefficient and ineffective in a digital world. They have failed to meet the simplest of expectations; Meet the buyer on their terms, Share valuable information when they want and in the format most convenient for the consumer. I thrive in moments when processes aren't available, but required. I enjoy collaborating with teams, to help them learn a new skillset, put a new process into place and measure its effectiveness. In my 12 years as a sales & marketing professional, I have leveraged social media data to create communications that support brand identity and revenue generating activities. I have been tasked with developing innovative processes in digital marketing and social selling at two Fortune 500 and currently doing such as a Social Selling Program Manager. While my goals are to develop, grow and measure our program, my program's real success comes when our sales and marketing team meet their goals through our strategies. I have been at the forefront of Social Selling as a methodology that bridges sales and marketing efforts. I hope to keep my finger on the pulse of social media trends for business use and lead brands into the digital era. If you have questions on how social media can help support your sales & marketing efforts, shoot me a message or connections request. If you are interested in some of the things I have worked on, check out the blogs and podcast appearances below. Specialties: Social Selling | Sales Enablement Social Media Marketing | Social Media Advertising User Engagement | Digital Communications Content Creation | Brand Identity

Samantha Campbell

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Integrated Digital Marketing | Head of Corporate Social Media