Company Info for smak.ca | IcebreakerMembers
In the last 20 years, I can't think of an industry I haven't done marketing for. Through it all, I am driven by a passion for storytelling and understanding the customer.
I’ve led GTM strategy that resulted in funding and customers for startups in blockchain, cleantech, fintech, healthtech, IoT, biotech, data & analytics. I launched fundraising campaigns that secured investors and IPOs, executed brand and demand campaigns for B2C, D2C, and B2B companies creating more inbound conversions, and helped bring new products and services to market.
I helped launch a globally recognized environmental community center that hosted King Charles and earned recognition from National Geographic. I executed campaigns for top-tier brands and Fortune 500 companies at leading PR and ad agencies. I launched new data services at a global pension fund serving 80% of IDs and led communications for a major IoT startup that crossed a major sales milestone.
Earlier in my career in the U.S., I helped run PR campaigns for lobbying efforts that changed laws in favor of taxpayer. I also promoted and booked shows for rock bands and a rapper.
As co-founder of an international consultancy, we raised capital for biotech firms, partnered with Korean universities to incubate more than 70 startups. We supported global trade initiatives for Canadian companies.
I led marketing at a blockchain/crypto investigations scaleup. We built an inbound funnel from 0.
I’ve built and led high-performing marketing and communications teams, and I’ve worked closely with sales and executive leaders to drive measurable growth.
Whether running campaigns for Barbie®, pharma, armored vehicles, a casino operator, or governments in South America and Asia, I focus on helping brands cut through the noise and earn real trust from their audience.
At the core of everything I do is one simple question: What does the customer care about, and how do we earn their trust? That question drives every GTM strategy I build—and it’s what keeps me hooked.
At Dokainish & Company we reduce cost and complexity to unlock revenue for traditional industries. We provide premium project controls and system implementation services for capital projects. I lead marketing strategies that create demand and increase brand awareness and thought leadership in competitive markets. 
