Company Info for shiseido.com | IcebreakerMembers
Innovative, consumer-centric marketing leader with 15+ years of experience building global brands both agency and brand-side. I’ve led transformative marketing and digital efforts at the intersection of beauty, fashion, culture, and commerce—spanning social media, performance marketing, influencer partnerships, immersive experiences, and emerging technologies including AI, social commerce and mixed reality.
My career began at the forefront of social media and the influencer economy, where I helped shape how leading fashion, beauty and luxury brands show up and scale in a digitally-native world. After years spent agency-side, I moved in-house at Christian Louboutin. There, I led global digital communications—developing a cohesive brand voice, launching strategic creator collaborations, and directing digital content across owned, earned, .com and retail channels.
In my next role at NARS, I scaled global consumer engagement across 44 markets, leading first-to-market activations on platforms like TikTok, YouTube, and gaming environments. I oversaw paid media, content, and social strategy—crafting episodic storytelling and launching immersive experiences like House of Climax and The O by NARS to drive deep emotional and cultural relevance.
Most recently, at Shiseido Americas, I served as SVP of Digital Innovation, leading development of AI-powered marketing pilots, immersive DTC and retail experiences, technology-enhanced experiential activations and industry-first media pilots on platforms like Roblox.
As a recognized thought leader, I’ve spoken at major industry events such as WWD, SXSW, Vogue Business, Coindesk, and NRF. In 2021, I was honored as one of Glossy’s 50 People Who Shaped Fashion & Beauty. I also mentor start-ups at the Entrepreneurs Roundtable Accelerator (ERA), focusing on digital marketing and consumer engagement strategies.
I'm passionate about translating cultural and technological shifts into actionable strategy—and building brand platforms that drive relevance, loyalty, and growth.
Key Skills
Leadership · Change Management · Digital Strategy · Brand Marketing · Go-To-Market · Paid Media · CRM & Retention · Social Media · Influencer Marketing · Content Strategy · Experiential Marketing · Omnichannel Marketing · Innovation Strategy · Gaming & Immersive Commerce · AI & Personalization · Web3 & Tokenization · Data & Analytics · Cultural Relevance · Brand Partnerships · Prestige Beauty · Luxury · Fashion · CPG 
