Company Info for senreve.com | IcebreakerMembers
As a product marketer at Adobe, I drive the strategy and growth of the Creative Cloud portfolio, with a focus on our flagship products, the world's leading imaging, graphic design, and video editing software. In the past, I have worked with C-level executives from Adobe's top enterprise customers across industries, advising them on digital marketing and customer experience transformation.
I graduated from The Wharton School, where I majored in Marketing & Operations Management, Business Analytics, and minored in Fine Arts (Digital Design). I am passionate about combining creativity, data, and technology to deliver innovative and impactful solutions to improve the world. 
Excited about scaling organizations, driving operational efficiency, solving organizational problems, and developing a GTM strategy for SaaS companies.
Demonstrated skills in business operations, data analysis, project management, and business development.
Extensive international professional and academic experience in Latin America, Europe, and Asia. Multilingual (native in Japanese, fluent in Spanish, and conversational in French). 
Creative yet analytical advertiser with 17 years of marketing experience in both client and agency side roles, at both strategic and tactical capacities, across online and offline channels.
Key skills:
📍 Marketing | Performance/growth/acquisition, CRM/retention/lifecycle, brand, integrated
📍 Team Leadership | Manager of managers, building teams, team engagement
📍 Program Audit & Optimization | Gap identification, best practices implementation, roadmap execution
📍 Organization | Processes, standardized templates, documentation, centers of excellence
Breadth & depth of marketing experience:
• Brand | Acquisition | Retention
• Top of Funnel | Bottom of Funnel
• Online | Offline Channels
• Paid | Owned | Earned Channels
• Agency | Client Side Experience
• B2C | B2B
• Start Ups | Fortune 10 Companies
• Global scope
Channel specific expertise:
📍 Paid: SEM (Google, Bing), PLA, paid social (Meta (Facebook/Instagram), Snapchat, TikTok, Pinterest, X (Twitter), LinkedIn), affiliate, display, content/native, mobile/UAC, ASA, OLV, YouTube, audio (Pandora, Spotify, SXM, podcasts, radio), direct mail, linear TV/DRTV, print, OOH, influencer, meta search
📍 Owned: Email, push (app and web), SMS, in-app messaging, organic social
🔧 Tools: Adobe DTM, Alation, Apple Search Ads, Asana, BingAds, Braze, Branch, Confluence, Convertro, Facebook Ads Manager, Figma, Ghostery, Google Ads (certified), Google Analytics, Google DCM, Google Tag Manager, Iterable, Jira, Kochava, LinkedIn Campaign Manager, Looker, Lucid Chart, MS Office, Marketo, Marin Software (certified), Mode, Nanigans, Periscope, Performance Horizon, Pinterest Ads Manager, Quora Ads, Salesforce, Sequel Pro, Shareasale, Shopify, Snap Ads, Sublime Text, Tableau, Tealium, TikTok Ads Manager, Trade Desk, Tune, Twitter Ads, Whimsical, Yahoo Gemini
Intermediate SQL and basic HTML/CSS, Adobe Photoshop knowledge
Gallup StrengthsFinder® Signature Themes:
★ Achiever ★ Woo ★ Empathy ★ Activator ★ Communication 
