Company Info for sellerx.com | IcebreakerMembers
I build, scale, and transform businesses into enduring global brands that shape culture and earn trust.
I have held leadership roles at Apple, L'Oreal, Paramount and scaled early-stage ventures into $100M+ category leaders. My background spans marketing, commercial leadership, and general management across North America, EMEA, Latin America, and Asia, combining Fortune 100 discipline with startup agility.
I have built partnerships with iconic brands including McDonald’s, Coca-Cola, Meta, P&G, Unilever, and IKEA, expanding reach, accelerating growth, and shaping culture in meaningful ways.
Beyond executive roles, I advise PE and VC firms, mentor startups, speak on growth and leadership, and serve on the Board of Autism Speaks. As a dual US/UK citizen fluent in Spanish, I bring a global perspective to leadership, scale, and impact. 
With over 8 years of experience in recruitment, I am passionate about finding and hiring the best talent for the fastest growing fintech company in the Philippines, Coins.ph. I have a strong background in sales, and negotiation, and I enjoy building long-term relationships with candidates and clients across various industries. I am driven by the mission of Coins.ph to make financial services accessible and affordable for everyone, especially the underserved and unbanked segments of the population. I believe that I can contribute to the company's vision of creating a more inclusive and sustainable economy by attracting and retaining diverse and talented people who share the same values and goals.
As the Talent Acquisition Manager at Coins.ph, I am responsible for leading and managing the end-to-end recruitment process, from sourcing and screening to interviewing and hiring. I work closely with the hiring managers and the HR team to understand the business needs and the culture fit of each role, and to design and implement effective recruitment strategies and campaigns. I also leverage my skills in sales and negotiation to promote the employer brand and value proposition of Coins.ph, and to persuade and convince the candidates to join the company. Some of my achievements include hiring over 50 new employees in the last four months, reducing the time-to-hire by 30%, and increasing the candidate satisfaction rate by 40%. 
