Company Info for rufusleonard.com | IcebreakerMembers
I am obsessed with the role creativity plays in our lives, constantly exploring how it can help people and brands live better, be a force for positivity, and create brands that people don’t just want, but need.
Currently Global Executive Creative Director for Wolff Olins I constantly push the standards our team aspire to, and help brands like Decathlon, Uber, GSK, Hyundai and Google to deliver better realities by driving a new approach: brand AS experience.
I am also a female, dyslexic, from a working class background — a rare breed in creative leadership — and I actively coach and mentor people from diverse backgrounds to thrive in our industry. 
Results-driven project leader with 12 years of experience managing software and system projects across various industries, including financial, pharmaceutical, transport, blockchain, gaming, and natural resources. With a background in programming and web content management, I am proficient in both waterfall and agile methodologies, and skilled in backlog management, sprint planning and agile ceremony facilitation, stakeholder engagement, team collaboration, risk mitigation, and budget oversight.
My proven track record of delivering successful projects and programmes highlights my ability to effectively manage project scope, timelines, and budgets while prioritising stakeholder engagement and team collaboration. I am passionate about emerging technologies and their potential to transform industries, particularly in the blockchain space. While I am well-versed in Web 3 concepts, Open Source development practices, and modern software development methodologies, my interest in these areas is driven by a desire to learn and grow.
As a project leader, I am seeking opportunities to apply my experience and skills to drive successful project outcomes, leveraging my ability to manage projects of various sizes and adapt to any project requirements. I am particularly interested in exploring the potential of blockchain technology and Web 3 to transform industries and drive innovation, while also bringing a fresh perspective to other industries. 
