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Company Info for rivetandsway.com | Icebreaker
rivetandsway.com
2 members
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rivetandsway.com
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Laura Troyani
•
3rd+
Entrepreneurial market research leader with 15+ years experience using data-driven approaches to fuel business strategy, go-to-market planning, and customer acquisition tactics. Specialized in creating tailored solutions to help everyone from start-ups to well-known brands make smarter business decisions. Specialties: • B2B & B2C Research • Competitive Business & Marketing Audits • Persona & Customer Segmentation Research • Pricing & Product Optimization • Go To Market Research • Concept Testing • Product & Category Attitude Assessments
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Ritzy Ryciak
•
3rd+
I have more than 15 years of experience working as a journalist and magazine editor, and for the past 8-years I have focused primarily on brand and content strategy. I help the companies that I work with meaningful connect with their customers. My specialties include: high-level messaging, corporate storytelling and content strategy. I have extensive experience in pitching stories to print, radio and blogs, identifying and aligning with brand ambassadors and creating and executing smart and relevant marketing plans.
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