RED CAR | redcarstore | IcebreakerMembers
A producer with over 20 years of experience in the post production and production ad world. A natural leader, who is patient, experienced, understanding yet no-nonsense.
My goal is that everyone at work love what they do and are constantly reminded of why they do it.
I want my clients to feel taken care of and my talent to feel supported.
My Story:
Born and raised in the Middle East, surrounded by dozens of cultures and people from all parts of the world, Rasha has always been a people person who loves to travel anywhere and eat everything. She moved to NYC in 1997 and picked up a variety of jobs and experiences that read like a list of random Improv suggestions. She’s been an assistant kindergarten teacher, a butcher’s assistant and sandwich maker, a jeweler’s apprentice, and a door-to-door vacation sales woman, all before landing in the field of advertising.
Since then, she has run editorial campaigns, Vfx & graphics projects and live action production- happily able to say she can take a project from initial brief all the way through to the final delivery.
She has produced for some of the best companies in NYC, garnering an extensive amount of experience on spots for Nike, Calvin Klein, Adidas, The Wall Street journal, Bank of America, Discovery Channel, Nokia, Fanta, Revlon, Verizon, Disney, Reebok, Avon, Chase to name a few.
Known for her creative problem solving, calm under fire, her big smile and her hot sauces, Rasha has always found producing as natural and thrilling as getting on stage (her 2nd passion) and relishes the similarities. Collaborating as part of a team, enabling others to shine, easing out the bumps along the way, and delivering a great final product. 
