reality design lab | Icebreaker

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reality design lab | Icebreaker

reality design lab

reality design lab

design new realities

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reality.design

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Passionate about building brands, inspiring teams, telling amazing stories, utilizing the power of cutting edge technologies, and getting results. In a Senior Creative Director Position Nisha has specialized in understanding the individual needs of the client then translating the main objectives into creative digital branding concepts and solutions. She works with clients in both the B2B and B2C sectors. Nisha’s journey began with a career in Filmmaking. She has both worked at, and had her films showcased in, top film festivals such as Sundance and Cannes. This background provides an in-depth knowledge of the hero’s journey and how it is an integral part of storytelling as a tool to drive consumer interaction. Her skills are a hybrid of both art direction and digital marketing techniques working across multiple platforms. She focuses in creating emotional connections that carry through integrated marketing strategies in order to build and strengthen long term brand affinity. Nisha keeps her finger on the pulse of the latest innovations in the marketplace, technology, and consumer experience in order to cut through the noise and help her clients stand out from the milieu. CORE COMPETENCIES: - Brand Storytelling - New technology (VR/AR/XR) utilization - Integrated Campaign Leadership - Digital Branding & Marketing - Creative Direction/ Overseeing and managing creative team - Brand Guideline Creation - XR and Design Thought Leadership - 15 years of Filmmaking - Hands on Production skills