Company Info for reactmedia.com | IcebreakerMembers
"A man cannot directly choose his circumstances, but he can choose his thoughts, and so indirectly, yet surely, shape his circumstances"- James Allen
What gets you totally juiced every day? For me, when I'm helping people that's when I feel alive! Making a deep personal connection is what life's all about. That's why I've enjoyed my career in sales as it allowed me to impact and influence (hopefully) people for the better. I was never afraid to make that cold call because I viewed it as an opportunity to hear about a new perspective or inspiring journey. Powered by a genuine curiosity of how I can best serve and help others, I've become more mindful on my thoughts, action and language.
I've also realized that I held onto beliefs in my life that are complete BS. Beliefs that I held as truths that would work against me. I'm done with letting those beliefs and fear rule me. I'm ready to elevate my game and help people like I've never done before. I want to help people realize that they can achieve their most crazy dreams. You can transform yourself and shape your identity that aligns with the best version of yourself. Constant Elevation.
Started my career in the music industry in 1999 when digital was disrupting the business. My love of hip hop was my drive as I wanted to work with the artists that I idolized. Had those dreams come true by co-founding the Brooklyn Hip Hop Festival and creating and executing digital campaigns for the likes of Common, The Roots, KRS-1, A Tribe Called Quest & De La Soul. Music execs suing teenagers so I started a new journey in media and advertising in 2008. Found my sweet spot of monetizing video content by creating solutions that solve business problems for brands. Respect to all that have helped me along the way. One Love!
Strengths:
- Video Content Monetization
- Healthy Dose of Curiosity
- Too Legit to Quit
- Team Mentality
- Build & Develop Sales Team & Structure
- Lead with Gratitude
Please feel free to contact me at greg.trani@gmail.com to discuss in more detail. I am a storyteller who uses video and audio to craft compelling narratives on digital media platforms.
I cut my teeth in Hollywood developing and producing unscripted TV series on networks such as MTV, Trvl, Paramount+, and Food Network.
My interest in brands and marketing brought me to the web3 industry where I produced marketing campaigns for Elton John, NHL, NY Knicks, Kia, Macy’s and others.
In 2024, I launched Darn Good Content, a video production company that serves clients such as Huel, Cash or Trade, the Democratic National Convention, and others. Marc is a leading executive in the digital entertainment industry and veteran entrepreneur. He is currently President at Contrarian Thinking, the business media and education company founded by Codie Sanchez. Prior to that he was President at MrBeast leading a remarkable three years of growth in the largest YouTube creator company in the world.
Previously he was the CEO of React Media (acquired by Electric Monster), a next generation media company that creates innovative programming for a global audience across both owned and operated and partner channels generating over 300 million views monthly.
Prior to React Media, he was CEO of Above Average, the comedy-focused digital media company launched out of Lorne Michaels' Broadway Video.
He was the founder and CEO of Supergravity Pictures, a global digital-first entertainment studio and distributor that was acquired by Gunpowder & Sky (Otter Media / Chernin Group). He was also a partner in Reach Agency, a leading digital advertising content agency for Fortune 500 brands including Nestlé, Walmart, Marriott and Anheuser-Busch.
Previously Head of Entertainment at Chill, a premium VOD entertainment platform backed by Kleiner Perkins Caufield & Byers, WME and Atlas Venture.
In 2006, Marc co-founded Tubefilter, a leading media company in digital entertainment and The Streamy Awards in 2008, the top annual awards for digital entertainment and partnered the show with dick clark productions (The Golden Globes, American Music Awards) in 2011 to expand the show in to multiple platforms. Brand partners for The Streamys have included Coca-Cola, IKEA, Microsoft, Kodak and Trident.
Frequent speaker: USC Marshall School of Business, UCLA Anderson School of Business + conferences: CES, SXSW, VidCon, Banff, SPAA, Digital Hollywood, STREAM, and NATPE. Previously, worked at The Washington Post Company and founded airClick, an online advertising startup.
• Strategy & Business Development • Content Strategy & Partnerships • Digital Content Distribution • New Media • Advertising / Digital Advertising / Marketing • Audience Engagement • Digital Business Models • Product Innovation • Content Acquisition • Revenue Growth • Corporate and Business Development • Change Management • Negotiating and Structuring Partnerships 
