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Company Info for ratcityrollerderby.com | Icebreaker

ratcityrollerderby.com

ratcityrollerderby.com

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ratcityrollerderby.com

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I’m one curious human. I’m fascinated by the human condition and the intersection of design and life. My skillset is serif-leaning and π-shaped with a focus on branding and identity, visual design, motion/interaction and digital products. I’ve been told by a previous design director that my ability to empathize with my audience and users verges on “Method Acting.” Using data, psychology and the intuitive desire to deeply understand the emotional experience of my audience inspires my approach to solving nebulous problems. I've collaborated with and led teams that have built, evolved, and shipped game-changing products with a wide range of clients from start-ups (WEconnect and Depict) and non-profits (Bezos Family Foundation, Gates Foundation and Pactful) to larger organizations (Microsoft and Pop-in@Nordstrom). I have designed experiences that have increased conversion by 30% and launched flagship products that immediately exceeded success milestones. I can be found most days researching psych methods and principles, playing Legos and stitching together puzzles with my two magical kids, tending to my ever growing plant collection and watching way too much (or just the right amount?) of RuPaul’s Drag Race.