PurpleLab | Real-World Healthcare Data & Analytics | Icebreaker

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PurpleLab | Real-World Healthcare Data & Analytics | Icebreaker

PurpleLab | Real-World Healthcare Data & Analytics

From discovery to action, PurpleLab delivers validated real-world healthcare data and analytics for life sciences, payers, providers, and advertisers.

2 members

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purplelab.com

Members

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I am a seasoned technology professional with a successful track record leading product, GTM, and business development teams. Currently, I am with PurpleLab building healthcare data products for advertising audiences and measurement. Before that, I founded Arlene, a VC-backed startup that allowed thousands of creators and businesses to design immersive experiences in minutes. I also led strategic partnerships at Twitter and MoPub. My adtech journey started at AOL on the business analytics team. I am a calculated risk-taker who thrives in ambiguous, challenging settings. I bring a unique perspective and love turning ideas into revenue. I graduated from UPenn and am based in Brooklyn, NY.

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With over a decade of experience in healthcare and technology sectors, my mission is to revolutionize behavioral health through RWD platforms like Holmusk's. My expertise in product marketing, commercial operations, and product launch is instrumental in driving innovations that align with our goal of building the largest Real-World Evidence platform. At Holmusk, my focus is on generating impactful evidence and fostering a culture that values diverse insights and relentless progress. My journey in pharma and biotech honed my skills in deriving strategic insight. There, I collaborated with a dynamic team to solve strategic problems that addressed critical needs in the healthcare industry, paving the way for my current role at Holmusk. My dedication to harnessing the power of real world data and evidence-based medicine ensures that we stay at the forefront of evidence generation, influencing the future of global healthcare.