Company Info for prysmeconomics.com | IcebreakerMembers
Reed Cataldo is an entrepreneur with a passion for product development and experience co-founding ventures in the consumer goods, retail, consulting, education, and nonprofit spaces. Reed currently serves as the Founding Director at The Allies Museum World War II Liberation of Italy, a 501(c)3 nonprofit foundation dedicated to honoring the sacrifices of the 1.2 million brave men and women from twenty-five countries who fought for freedom, democracy, and the restoration of peace in the Italian theater during World War II.
Reed is also a Partner at Prysm Group, a leading emerging technologies consulting company, which he co-founded in 2018 and that was ranked in the Inc 500 fastest-growing private companies in the US for 2022 and 2023.
Reed companies have earned success across all continents of the world and have received recognition, including features on ABC's Good Morning America, CNBC's Squawk Box, and Oprah's Favorite Things. Including his time playing professional soccer, Reed has lived in eight countries. He is an alumnus of Loyola University Chicago and its John Felice Rome Center program with degrees in International Business and Marketing. 
Providing next generation utility to Web3 founders, DAOs and VC investors to build the third generation of the internet.
Previously Joeri was Managing Director APAC at Prysm Group, an economic consulting firm specialized in distributed ledger / blockchain technology and led by Harvard Ph.D. economists amongst former Chief Economist at Microsoft Dr. Preston McAfee and Nobel Prize winning Harvard economist Prof. Oliver Hart. The firm is known for presenting its research at DARPA, Federal Reserve, IBM, Microsoft, Pantera Capital, Polychain Capital, a16z, Union Square Ventures, Hashed, Harvard, MIT, NBER, USC, Stanford, and more (http://www.prysmgroup.io/)
Over the past 10+ years, Joeri held various commercial and management roles across the globe working with Shell, Siemens, Statoil/Equinor and Dutch Ministry of Economic Affairs across the Energy, Supply Chain and Digital Technology industries.
He earned multiple degrees and certifications in International Business and Management from top tier universities (e.g. Harvard Business School, Rotterdam School of Management, Norwegian School of Economics, University of Groningen, University of Nottingham) and was awarded #1 Young Leader 2016 among over 13.000 alumni of the CEMS Global Alliance in Management Education as well as #1 Best Young Professional 2014 of the Netherlands (< 34 years of age). 
