Company Info for proxicom.com | IcebreakerMembers

Senior product executive and digital strategy advisor with deep experience scaling customer-centric experiences, transforming product organizations, and unlocking growth for iconic consumer brands. I’ve served as Chief Product Officer at WeightWatchers and held executive roles at Sephora, Walmart, and other category leaders, guiding teams through complex challenges and moments of reinvention.
Through Grove Point Consulting, I now work with high-growth and established brands to clarify digital vision, design actionable roadmaps, and evolve product operating models. My recent focus includes integrating AI into core digital strategies, advancing personalization and CRM capabilities, and helping executive teams align around bold yet executable plans.
Whether leading in-house or advising as a strategic partner, I bring a pragmatic, outcome-oriented approach to product leadership, anchored in collaboration, customer insight, and clear prioritization.