Company Info for prognoz.ru | IcebreakerMembers
Data-driven Digital Marketing Professional | Mobile Performance Marketing & ASO Expert
Priority: Mobile app market, digital marketing, and startups with international potential.
Prefer a friendly, informal, positive team atmosphere.
Remote work is a priority; open to project-based tasks and business trips.
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EXPERIENCE:
- 10+ years in mobile performance marketing, User Acquisition, and ASO.
- Built, launched, and scaled paid growth channels: Google Ads (preferred), Meta/Facebook, Unity Ads, Applovin, TikTok, Apple Search Ads, Taboola, MyTarget, AdMob, Yandex and more.
- Full-cycle management: onboarding, test campaigns, analytics, optimization, and scaling.
- Hands-on with attribution and analytics (Adjust, AppsFlyer, Metabase).
- Confident in managing budgets $500K+/month; budget allocation across multiple networks and campaigns.
- App Store Optimization (Google Play, App Store).
- Experience with all major performance models: CPM, CPC, CPA, CPI, CPL, CPS, eCPM.
- Monthly reporting to stakeholders & investor presentations.
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SKILLS:
- Performance & ROI-centered marketing: Focused on achieving business outcomes (ROI, EBITDA, ROAS, LTV, ARPU, ARPDAU, CPI).
- Advanced Excel / Google Sheets user (VLOOKUP, pivot tables, data analysis).
- Basic knowledge of Photoshop, Figma, Davinci, Miro.
- Creative briefing for design teams, competitor monitoring with AppMagic and spy tools.
- Data storytelling: dashboards, reporting, conveying insights to stakeholders.
- Campaign setup: conversion tracking, event mapping, optimization.
- Basic coding.
- Basic video and banner creation/editing, AI image adjustment.
- Team/project management: able to build, lead, and motivate UA teams. Translate goals and processes between technical and non-technical teams.
- Delegation and negotiation focus for ongoing personal development.
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CAREER HIGHLIGHTS:
- Delivered 4x Revenue growth on mobile titles (twice).
- Built and managed UA teams, collaborated closely with designers, developers, PMs, and analysts.
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PERSONAL QUALITIES:
- Analytical and strategically-minded.
- Results-oriented, entrepreneurial background.
- Curious, open to learning, focus on self-development.
- Friendly, reliable team player; culturally tolerant and non-confrontational.
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HOBBIES:
- Call of Duty: Modern Warfare series.
- Escape from Tarkov.
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GROWTH AREAS:
- Delegation, soft negotiation skills, fluent English. 
● Familiar with project management system, procedure and methodology, meet the project requirements within the timeline, budget, resource and scope.
● Familiar with SQL Server Reporting Service, SQL Server Integration Service, SQL Server Analysis Service developing rdl reporting file, stored procedure, package, job, data cube, etc.
● Rich experiences in multi-dimension DB and huge data warehouse projects, proficient in Oracle、SQL Server, Familiar with PL/SQL and SQL programming, write functions, procedures, packages, etc.
● Experienced in business intelligence outlook design and development via Sliverlight, Pivotviewer, etc.
● Experienced in analyzing and modeling based on large volume data and ERP data, Familiar with Power Designer
● Familiar with C#,C++, ASP, JSP, VB developing CS and BS systems 
