PerformLine | AI Marketing Compliance Software for Growth | Icebreaker

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PerformLine | AI Marketing Compliance Software for Growth | Icebreaker

PerformLine | AI Marketing Compliance Software for Growth

PerformLine’s AI marketing compliance software helps brands automatically review, monitor & remediate content for regulatory brand compliance across channels.

17 members

Contact info

Link

performline.com

Members

Lisa M. Shalett

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Co-Founder, Extraordinary Women on Boards; Board Director; Growth Company Advisor; Former Goldman Sachs Partner

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Advisor, Startup Banking @ Rho

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Business Development Representative at Aligned

Brilene (Faherty) Feyler, MBA

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With nearly 20 years of experience in financial services and business development, I am proud to manage the sales team at PerformLine, a leading RegTech company delivering automated compliance solutions for enterprises. I hold an MBA from the University of Massachusetts, Boston, and have a deep passion for personal finance, having spent many years helping clients navigate complex financial landscapes. I specialize in selling innovative, SaaS-based compliance solutions to enterprise financial institutions, banks, and growing fintechs. From prospecting to closing, I manage the entire sales cycle while collaborating on strategic planning and contract execution. My expertise extends to guiding organizations on compliance risk mitigation across various consumer communication channels. As a leader, I focus on driving team performance, improving processes, and building strong customer relationships. I’m committed to continuous learning and growth, both professionally and personally. Outside of work, I’m a dedicated wife and mother, always seeking a balance between my career and family life.

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Product marketing professional with 10+ years experience in global product launches, market research, go-to-market strategy, and sales enablement. I'm a strong believer in utilizing qualitative and quantitative market and customer research to create effective product roadmaps and go-to-market strategy. My job is twofold: 1) to guide products to respond more effectively to market needs, and 2) to ensure the products' value is clearly communicated through our marketing and revenue channels. As a demand generation marketer in my previous life, I developed a deep appreciation of being able to reach the right prospects, at the right time, with the right messages. This motivated me to pivot into product marketing, where I could utilize deep knowledge about the product to guide the Marketing team's important work.

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As an experienced GTM leader, I help large Financial Services organizations grow with holistic integrated performance marketing. I have a long history of success in building, launching, and scaling up B2C and D2C products across a wide variety of platforms, mediums, and screens. I excel at leading a marketing team’s output in alignment with short and long term success, as well as the overall mission of the firm. I’ve led the development and implementation of several MarTech growth engines for companies with annual revenue between $100M and $1.5bn to help them scale. On average during the past six years I've delivered an average monthly increase in revenue greater than $1M over baseline. Core Competencies: -conversion optimization -customer acquisition -data continuums -holistic performance marketing -LTV growth -media delivery -mobile application marketing -multi-channel MarTech platforms Products I've build & supported: -CPG (clothing) -Cryptocurrency -Credit Cards -Insurance -Personal Loans -Mortgages Deep expertise in the following tools: -Platforms: Google Marketing Platform, Microsoft Advertising, Adobe Experience Cloud -Web Analytics: Google Analytics, Adobe Analytics, Looker Studio, Optimizely -Mobile Measurement Partners: AppsFlyer, Branch -CMS: HubSpot, Hygraph, Wix, Squarespace, Vercel, Shopify, Adobe -CRM | Automation: Salesforce, HubSpot, Custom Micro-Services, CleverTap -SMS: Twilio, Sakari, Solutions by Text -Email: SendGrid, Mailchimp, HubSpot, Salesforce

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Vice President at M33 Growth

Sarah Jane (SJ) Bruinooge

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Admissions Coordinator @ Charlie Health

Katie Daley Infante

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RegTech Sales Leader | AI | GTM | Sr. Sales Manager