Company Info for peets.com | IcebreakerMembers
Creative thinker and brand storyteller with over 20 years of experience on both brand and agency sides, leading global brand partnerships and integrated marketing campaigns across entertainment, tech, and CPG. Expertise in leading cross-functional global teams across Brand, Product Marketing, Editorial, Media, PR, Sales, and Legal to deliver innovative, creative campaigns that drive results. 
Hey there, I'm a Software Engineer passionate about everything JavaScript. I've had the privilege of working in a variety of industries, including Private Aviation, Hotels, and Medical Devices.
I've been building ray silvers tech, my digital home for project highlights, experiments, writing, and more.
Right now, I'm also working on a side project called Ruunt Hora. It's an app all about helping you find and join same-day events. Imagine real-time chat for better coordination, super easy event discovery, geo check-ins for peace of mind, and updates from your favorite event hosts—all in one place!
Im also building Infinite Loop Cult. A space for devs, hackers, builders to share, reflect, and show the real work behind the screen - the wins, the bugs, and the breakthroughs that rarely make it to the spotlight. Work still in progress.
I also recently published a book called Book of the Wire - a digital scripture written in static.
What started as 8 late night verses turned into 64: a blend of poetry, hacker ethos, and reflections on building, breaking, and persisting. It's not a manual. Its a manifesto.
If you've ever stared into the glow of the terminal at 3 am and felt like the static was whispering something sacred, this was written for you.
Fun fact about me: I own ten computers, both laptops and desktops, ranging from Mac to Windows with Linux boxes to play around with. Gotta say, it's been the best investment I've made so far. If you love hardware and software (and have a slight addiction to coffee), feel free to chat or interact with me if you have the time! 
