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PDI Technologies helps fuel and convenience businesses increase productivity, profitability, loyalty, and security by Connecting Convenience.

4 members

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pdisoftware.com

Members

Marlon Marescia

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Are you a CEO who is managing your marketing team and wants to get better results? Most B2B Professional Service businesses want their marketing to: - Find their perfect prospects - Capture them as leads - Convert them into a high-paying client But most marketing teams are underperforming and not providing results that drive the business forward. Instead, marketing teams are: * Confused as to what is the best strategy or tactics to follow * Not equipped to execute these strategies in a way that gets results * Don’t have a way to optimise campaigns to scale the growth of the business. My name is Marlon Marescia and I am a Fractional CMO. I have dedicated the last 20 years to helping marketing teams link their effort to sales that grow the business. The three main problems you will need to solve to get your marketing team to be effective are: - PROBLEM #1 - How to create the right marketing strategy for your business - PROBLEM #2 - How to get your team to execute that strategy and get results - PROBLEM #3 - How to keep your marketing team on the cutting edge of online marketing and apply those strategies in your business As a Fractional CMO, I work with a business to create a winning marketing strategy, lead the marketing team to execute that marketing strategy and deliver results every three months. I help CEOs and business owners have confidence that their marketing team is always performing optimally and implementing the most effective strategies.

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At Digi International, our commitment to cutting-edge cloud solutions is reflected in the strategic product innovations we've successfully launched. The leadership experience fostered at Sierra Wireless and Cybera has honed my expertise in network engineering and wireless networking, enabling the conception and rollout of advanced cloud management portals. We've achieved significant milestones, like introducing an overlay network for a large QSR chain, which incorporated enhanced network services, security, and LTE connectivity. In collaboration with a dedicated team of product managers and partners like Verizon, we've increased product revenue and streamlined processes to ensure operational efficiency. With a focus on clear communication and a strong record in technical marketing and network architecture, our work empowers businesses with robust, secure network solutions that support their dynamic needs. As a military veteran, the discipline and leadership qualities I bring have been instrumental in driving projects to successful, timely completions, consistently meeting and surpassing organizational goals.

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As the founder of xenabler– Prashant helps businesses stay ahead of their competition and creates a culture of continuous innovation to add significant value. He has founded a number of successful businesses from scratch over the last 15 years. He is a trusted advisor, business partner and mentor for a range of business-minded people in his group. Through his technical expertise, Prashant has led some of Australia’s biggest development teams across a range of industries and technologies. He is also leading technical committees such as SIPBN, Chamber of Commerce Sydney and a variety of other business networks. Prashant loves his attributes of continuous learning and innovation, and his goal is to help businesses succeed with his intensive experiences, knowledge, and unique ideas. He currently lives in Sydney, Australia and spends his time being passionate about all things business, technology, and innovation. Relationships are everything to him - he loves to connect with people and build long lasting friendships & business partners. He has also mastered the perfect balance between his work and personal life. Prashant aims to inspire others to always be innovative, believe in themselves and never give up.

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20+ Years of solid executive leadership in Marketing and Product for B2B, B2C, B2D, and PLG strategy. Self-sustained leader in 5 successful startups that were acquired during my tenure. Helped organically grow ARR for businesses from $1M-10M, $50M-100M, $500Mil-$1Billion. Diversity across SaaS, Software and Hardware managed products and solutions spanning: Cloud Security, Cybersecurity, Network Security, Application Security (AppSec), Cybersecurity, Mobile, SDN, NFV, Virtualization, AI, Machine Learning, Web3 / Blockchain, SD-WAN, Networking. A strong business minded individual with seasoned experience in winning executive sponsorship, through well-delivered marketing strategies and business proposals, built from the ground up. A self starter, #1 hire able to bootstrap early startup companies An individual with a broad and diverse technology skill set used to solve particular business problems and create new business opportunities. A cross-functional, cross-organizational team player that stands out amongst others in bringing together diverse teams to solve common goals. Marketo, HubSpot, Salesforce, Google Analytics, Google Ads, Mailchimp, Sendy, Drift, BrightEdge, Bombora, Dreamdata, 6sense, Terminus ABM, Adobe Creative Cloud, WordPress/CMS, Sprout Social, Midjourney (AI), Lead Generation, Marketing Automation, ABM (Account-Based Marketing), SaaS Marketing, Demand Generation, Digital Transformation, Data-Driven Marketing, Content Strategy, Customer Acquisition, Revenue Attribution, Martech Stack, AI Tools Integration