Company Info for payretailers.com | Icebreaker

Company Info for payretailers.com | Icebreaker

Members

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▪ Senior professional with a career developed in leading companies in the financial market and payment services. ▪ Product Management - Development and launch of new products, lifecycle evaluation, marketing actions, competitive analysis, customer experience, sales performance, OKRs, P&L management, pricing, and profitability. ▪ New Business - Commercial relationships with partners. Prospecting commercial partners and/or suppliers. Negotiating prices, SLAs, and functional requirements. ▪ Project Management - Leadership in complex integration projects involving multidisciplinary teams within the company and teams from partner companies. ▪ Digital Transformation - Strong background in leading modernization, automation, and digitalization initiatives. Experience in technology integration and process optimization. ▪ Leadership - Managing multidisciplinary teams focused on product conception and development, from UX to programming and testing. ▪ Understanding of technologies and tools such as: Jira and Confluence (products), Miro (UX), and data construction and visualization tools.

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I am an international marketer 👩‍💼 with over 8 years of experience driving growth and success in both B2C and B2B sectors. My mission is to empower people and solve their challenges. My approach focuses on analysis, ideation, prioritization, testing, and measuring results. I work closely with product, design, operations, data, and legal teams to deliver seamless, engaging, and consistent customer experiences. 🏆Key Achievements: 🚀 Successfully scaled user acquisition 🧑‍🤝‍🧑 from 1 million to 30 million by: - Putting customers at the center of every strategy. - Turning customer feedback into tangible improvements. - Making data-driven decisions to optimize outcomes. Launched successful products in over 💯countries by: - Crafting compelling stories that motivate and inspire. - Solving problems that matter. - Implementing 360-degree marketing campaigns. Enhanced ROI 📈 from 4% to 12% by: - Identifying core metrics and creating dashboards to track performance. - Testing different strategies with clear, measurable goals. - Investing in initiatives that drive revenue growth. I have lived and worked in three countries — Spain, Germany, and the USA—and am fluent in four languages: Spanish, Englis, Italian, and German. My career has afforded me the opportunity to collaborate with teams from across the globe 🌎, from America to Asia. I have extensive hands-on experience across the entire marketing funnel 📢, including social media marketing, 🎯 content marketing, paid advertising, SEO, SEM, affiliate marketing, partnerships, events, email marketing, account-based marketing, and loyalty and VIP programs. 🛠️Technical skills: ⚙️ Microsoft Office, Adobe Suite, Google Analytics, Facebook, Twitter, Instagram, HubSpot, Salesforce, Marketing Cloud, HTML, CSS. 💻Industry Experience: 💼 I have experience working across various industries, including finance 💸 , healthcare 🩺, education 👨🏻‍🏫, information and communication. This diverse background allows me to adapt quickly and develop tailored strategies that meet the unique needs of each market. 📩 Feel free to contact me via LinkedIn chat if you need help growing your business. 💬 I'm always open to connecting and sharing insights!

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Graduated in Law from Centro Universitário - UniBrasil, with a 6 year experience in Fraud Identification and Prevention. Mainly specialising in high-risk fraud investigations in the financial sector, such as iGaming and cryptocurrencies. Enthusiastically embraced in structured query languages (SQL), and extensive knowledge of anti-fraud platforms. Mostly known for my ability to build relationships based on empathy and respect. Highly communicative and a hands-on person. I'm curious, adaptable and easy going. Contact: tamaraledouxmv@gmail.com

Guido Racciatti

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Deep knowledge of the Fintech & Payments ecosystem and its impact on several industries: retail, gaming, eCommerce, fashion, and tourism, among others. Experience defining and executing GTM strategies regionally and globally within a multicultural environment. Built and led large commercial teams, overseeing account management, farming, and hunting.

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▪ Senior professional with a career developed in leading companies in the financial market and payment services. ▪ Product Management - Development and launch of new products, lifecycle evaluation, marketing actions, competitive analysis, customer experience, sales performance, OKRs, P&L management, pricing, and profitability. ▪ New Business - Commercial relationships with partners. Prospecting commercial partners and/or suppliers. Negotiating prices, SLAs, and functional requirements. ▪ Project Management - Leadership in complex integration projects involving multidisciplinary teams within the company and teams from partner companies. ▪ Digital Transformation - Strong background in leading modernization, automation, and digitalization initiatives. Experience in technology integration and process optimization. ▪ Leadership - Managing multidisciplinary teams focused on product conception and development, from UX to programming and testing. ▪ Understanding of technologies and tools such as: Jira and Confluence (products), Miro (UX), and data construction and visualization tools.