Company Info for outside.in | IcebreakerMembers
Currently taking on contract work: ghostwriting, editing, brand strategy and positioning. Recently: produced a top-10 podcast, managed several internal comms programs, and edited community zine projects. I lead content production, digital storytelling, brand strategy, and create community and brand experiences, with strong product marketing and editorial skills, and a background in product and audience development. I lead teams, launch products, and connect people around big ideas. Consulting projects include: producing culture and trend research, operations and content management systems implementation, documentary research and production. Always taking what I've done and applying it in new ways. Creative free-thinker. 
With 19+ years of experience driving growth, engagement, and operational excellence, I thrive at the intersection of strategy, execution, and team development. As General Manager of WordSmiths, a growth partner for B2B SaaS and forward-thinking brands, I oversee teams delivering strategic content, SEO, and go-to-market programs that drive pipeline, retention, and revenue.
My background includes building and scaling communities at Google Maps, leading editorial strategy at PYMNTS.com, and delivering measurable marketing and sales impact for brands like Swish Dental, ARX Fit, Qkids, ClassTag (SchoolStatus), Rare Carat, BISSELL, Earthbath, Maker & Moss, Sake Social, Platinum Guild International, and the Gemological Institute of America. I have also supported strategic sales, marketing and community initiatives at the U.S. Chamber of Commerce and Outside.in (AOL).
In addition to my corporate work, I'm a certified coach and founder of Create Anywhere, helping clients worldwide achieve professional and personal growth. Fluent in English, conversational in Spanish, and with my first words in Hungarian, I bring a global perspective and a passion for building thriving teams and communities—wherever I work. 
I have been CFO for over 70 VC/PE-backed startups, including Etsy, Bitly, Donut, Writer, Udio, Globix, MakerBot, Code Climate, NoWait, Ghostery, Dashlane, Clickable, and LC39. I provide strategic CFO services on a fractional/consulting basis in AI, SaaS, Marketplaces, Healthcare, Adtech, eCommerce, and Hardware.
Investors I have worked for include: Union Square Ventures (USV), FirstMark, Accel, NextView, ICONIQ, Insight Ventures, Warburg Pincus, TPG, Level Equity, Transformation Capital.
Before I began this journey in Startup Land, I did time at Young & Rubicam, United Technologies, and Mitsubishi. I have an MBA from Wharton, an MA in International Studies from UPenn's Lauder Institute, and a BA in Asian Studies from Connecticut College. I have fond memories of being proficient in Mandarin Chinese. 
